- Millions of computer owners will be able to download Windows 10 for free after tomorrow, marking the first time Microsoft (NASDAQ:MSFT) has given away its latest Windows version without a fee.
- While many believe the push is to keep users on board, it may also highlight a shift in the overall strategy of Microsoft, which is looking to reverse a four-year slide in PC sales.
- The software giant seems to now be moving away from making money just once - when it sells a fresh version of Windows - to generating long-term revenue by selling apps, Web-search ads and other add-ons.