Turns out Black Friday was an early indicator of what may now be the season's most sought-after gift.
After checking in with Apple retail stores, analyst Daniel Ives of banking firm FBR & Co. told Apple Insider he predicts that in the next month alone, Apple Watch sales could double the 6 million devices sold to-date.
After lagging Watch sales, reports have shown retailers like
Ives noted that though Apple's total finances is being led by the iPhone, he sees the Apple Watch as an important investment for the company going forward, establishing Apple as a dominant player in the growing wearables space.
Apple Insider reports that in Ives' note to investors, he said that the wearable devices market will be a $20-billion-plus market opportunity for Apple spurring the launch of the next big ecosystem.
“The longer-term consumer adoption curve for the Apple Watch remains a major ‘hot button’ question among tech investors, as broad customer demand is yet to be seen, and as Apple enters a major ‘prove me’ period during the holiday season,” Ives wrote.
The smart watch came out in April, and while Apple hasn't personally confirmed total sales, the company has cited growth while VentureBeat reported it saw nearly $2 billion in the first six months alone. IBM Watson Trends predicted the Watch would take a top spot on consumers' wish lists.
