Consumer Electronics

Apple to Release Small iPhone in March

courtesy of Apple Inc.

9to5Mac, one of the most carefully followed websites covering Apple Inc. (NASDAQ: AAPL), says the consumer electronics company will launch a new four-inch screen iPhone that it will call the “iPhone 5se.” Apple is also expected to release a new iPad when it meets the press on March 15. No other media outlet has confirmed the report.

The devices will go on sale March 18, according to the report.

Apple also may completely change the way it releases products and then actually puts them on sale to consumers. Accord to 9to5Mac:

Launching the new iPhone and iPad models so soon after introduction and not offering pre-orders would be a new strategy for Apple. Apple typically releases new iPhone models one or two weeks following the introduction events and an online pre-order period. A similar strategy has been followed for many new iPad releases, but the iPad Pro hardware actually went on sale over two months following the device’s initial introduction. Manufacturing of the new 4-inch iPhone began ramping up in January, sources say.


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