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Supply-chain report says iPhone SE taking Chinese market share from local brands Xiaomi, Huawei, others

iphone-se-china

We’ve been hearing mixed reports about iPhone SE sales in general, but Apple’s latest 4-incher does appear to be a big hit in China. After a previous report claimed third-party retailers in the country received 3.4M preorders before the phone went on sale, a new supply-chain report says that local brands like Xiaomi and Huawei are being hit hard by Apple offering its cheapest-ever iPhone.

The launch of relatively low-priced iPhone SE in China has squeezed market share from local brands, including Huawei, Xiaomi Technology, Vivo and Oppo, affecting the earning performance of these brands, said the sources.

The source is Digitimes, so caution is advised, but makers of camera modules for local brands are reportedly seeing only 70-80% of predicted orders.

Kantar recently reported that Apple had experienced its first fall in market share in China in the twelve months ending in February, but did note then that the iPhone SE had the potential to reverse the drop.

Photo: Steve Kovach/Business Insider

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Comments

  1. Avieshek (@avieshek) - 8 years ago

    For first, I thought it’s a Nexus 6p. Is there a black gold version available? It’s an awesome combination.

  2. Waaay off topic: Either that picture was taken at a bad angle or that iPhone was put together by a toddler. That gap at the top looks seriously misaligned.

  3. AbsarokaSheriff - 8 years ago

    Makes a lot of sense. You have Apple Phone in small form factor at cheaper price where trust is pretty important. Plus you have major bank Apple Pay support with merchant growth. Specs are very nice.

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Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


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