Tim Cook's Failed Apple Pitch

Apple CEO Tim Cook insisted last week that everything was great with his company despite its first quarterly revenue decline since 2003. He and Apple's chief financial officer used the word "optimistic" 10 times during a conference call with analysts. Then the company's share price pessimistically fell for eight consecutive market days -- something that hasn't happened to Apple in nearly 18 years.1462287357629

Declaring victory didn't work the first time, so Cook made a trip to Jim Cramer's therapy couch on Monday to try to soothe investors. It's unfair to compare Apple's numbers to the 2014 debut of the iPhone 6, which was a tough act to follow, Cook said. He added: Everything is great. Look at how much money we're making. The smartphone market has plenty of room to run. Customers love us so much. Then Cook attended a gala at the Metropolitan Museum of Art.