Angela Ahrendts’ stock sale, and some Apple financial docs to learn from

Once a quarter, Apple posts their financial results, a major quarterly milestone. Lots is written about the earnings call, but if these sorts of numbers interest you, it’s worth spending a few minutes on Apple’s official Investor Relations SEC filings page.

You’ll find the Form 8-K, a sort of “significant events” reporting form.

You’ll also find the Form 10-Q, a required quarterly report, generally with unaudited financials.

Occasionally, you’ll see other forms, like the Form 4, notifying investors of a share sale or purchase (called “beneficial ownership”). This particular Form 4 tells us that Angela Ahrendts sold 25,000 shares of Apple stock at $100 each, as well as 10,797 shares at the same price. That’s a total of 35,797 shares sold at a total price of $3,579,700.

Nothing particular notable about this sale, it happens all the time. If you scroll down through the page, you’ll see share trades from Daniel Riccio, Luca Maestri, Eddy Cue and more. Good to keep track of the comings and goings if you are an investor.