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Apple iPhone Event Set for Sept. 7

The invitation says little more than "See you on the 7th."

By Tom Brant
August 29, 2016
Apple Sept 7 event

Apple today invited members of the media to a special event on Sept. 7 in San Francisco that will likely include the launch of its next-gen iPhones.

As is typical of Apple event invitations, this one was light on details, with a simple out-of-focus light pattern above the text. Its headline simply reads "See you on the 7th," and the invitation makes no mention of the iPhone or any other Apple product.

In recent years, Apple has unveiled major updates to its smartphone line in early September. The company's current flagship iPhone 6s, for example, was announced last year on Sept. 9. But it mixed things up earlier this year with a March event for the iPhone SE ( at Amazon) .

The date is not exactly a surprise. Citing people familiar with the matter, Bloomberg reported earlier this month that Apple would peel back the curtain on its new iPhone—rumored to be called the iPhone 7—on Sept. 7. And in July, the usually reliable leaker Evan Blass, who shares inside information about upcoming smartphones on his Twitter account, said Apple's new iPhones will likely hit stores on Sept. 16.

As with talk of its unveiling and availability, there have been no shortage of rumors about the design and features of the handset itself. Often originating from Apple contractors or third-party accessory makers in China, most of the rumors report a bigger camera—possibly with two lenses—and the ditching of the headphone jack.

Other rumors indicate that some iPhone 7 models will be waterproof and dustproof, and, in a departure from the Apple-made processors of current iPhones, use either Intel or Qualcomm chips.

PCMag will be there on Sept. 7, so stay tuned for all the news.

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About Tom Brant

Deputy Managing Editor

I’m the deputy managing editor of the hardware team at PCMag.com. Reading this during the day? Then you've caught me testing gear and editing reviews of laptops, desktop PCs, and tons of other personal tech. (Reading this at night? Then I’m probably dreaming about all those cool products.) I’ve covered the consumer tech world as an editor, reporter, and analyst since 2015.

I’ve evaluated the performance, value, and features of hundreds of personal tech devices and services, from laptops to Wi-Fi hotspots and everything in between. I’ve also covered the launches of dozens of groundbreaking technologies, from hyperloop test tracks in the desert to the latest silicon from Apple and Intel.

I've appeared on CBS News, in USA Today, and at many other outlets to offer analysis on breaking technology news.

Before I joined the tech-journalism ranks, I wrote on topics as diverse as Borneo's rain forests, Middle Eastern airlines, and Big Data's role in presidential elections. A graduate of Middlebury College, I also have a master's degree in journalism and French Studies from New York University.

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