When the Chips Are Down
Sing It From the Mountains, the iPhone Supercycle Is Dead
Austria’s AMS is suffering from its Apple exposure, but all is not lost.
This article is for subscribers only.
Whisper it in the cafes of Silicon Valley, mutter it in the teashops of Shenzhen, yell it from the Austrian mountain top. The supercycle is dead.
I'm calling it. Before Apple Inc. unveiled the iPhone X in September, some investors expected the company's new flagship product to drive a multi-year growth cycle, much as the iPhone 6 did three years previously.