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"Steve Jobs was trying to revolutionize TV almost a decade ago — now we'll finally find out Apple's plan"
 CNBC 2:03 PM
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"With the iPhone Sputtering, Apple Bets Its Future on TV and News: Tim Cook is gambling that selling services, an area filled with risks and competition, will be the company's next chapter" WSJ.com [Paid Membership Required] 11:18 AM
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"Apple's original TV shows reportedly won't be free — plus $9.99 for HBO, Starz, Showtime: It will also reportedly charge $9.99 for its revamped news service" The Verge 12:57 PM
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"Apple could charge $9.99 per month each for HBO, Showtime and Starz" TechCrunch 2:07 PM
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"Apple reportedly wants to sell subscriptions to HBO, Showtime and more premium channels for $9.99 a pop" Business Insider 5:40 PM
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"Apple's Hollywood moment draws intense interest and skepticism" Los Angeles Times [Paid Membership Required] 1:03 PM
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"Apple's crown is slipping – will news and TV shows be its next big thing?" The Guardian 6:03 AM
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"Apple's TV streaming and news party may end with an antitrust hangover/Apple's Monday event is expected to be an extravaganza of subscription services: TV! Movies! News! Bundles! But competitors say the company is already out of control." CNET 10:21 AM
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"Apple's Two-Word Plan for the Future of the Internet: Subscribe Now" Fortune 10:48 AM
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"Aiming for reinvention, Apple eyes streaming, services" AFP 6:02 AM
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"Apple could announce its gaming subscription service on Monday" TechCrunch 12:07 PM
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"Apple Store Misdirections/From its inception, the Apple Store delivered an implicit pledge: 'This is what we think of you; this is what we think of ourselves; this is how we do things at Apple.' The message needs restating." Monday Note 2:04 PM
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"'Apple will be next:' Google's big plan to upend the video game industry could be a 'preemptive strike' against Apple, analyst says" Business Insider 7:47 AM
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"Apple wants to change the way you watch sports: Forget streaming full games, the tech giant wants to curate highlights as they're happening" MarketWatch 6:02 AM
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"Apple's Reinvention as a Services Company Starts for Real Monday: Devices take a back seat to video, news, gaming subscriptions/Company tries biggest strategy change since the iPhone in 2007" Bloomberg [Free/Paid Registration Required] 3/23
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"Apple might reveal its game subscription service at Monday's event: Pay one monthly price, get a bundle of paid iOS games" The Verge 3/23
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"Apple auditions for Hollywood: The making of a streaming service/The tech giant, in a tectonic shift, is diversifying beyond hardware into services — and paying stars more than $1 million an episode" Washington Post [Free Registration Required] 3/23
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"Apple's party of TV and news subscriptions may end with hangover for rivals/Apple is expected to throw a blowout of subscription services Monday: TV! Movies! News! Bundles! But competitors say Apple's already out of control." CNET 3/23
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"Why Netflix Won't Be Part of Apple TV: The first skirmishes have already been fought in what could turn into a tech cold war. 'The game is on,' said the Netflix chief executive, Reed Hastings." New York Times [Free/Paid Registration Required] 3/23
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"Why Apple AirPods Came to Be Everywhere: One writer's theory on why, two years after launching, Apple's expensive, magical headphones are suddenly taking over our headspace." ["I asked Jony Ive, Apple's chief design officer, why he thought the AirPods at first left everyone looking like a puppy staring at a butterfly."] GQ 3/23
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