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"Apple Plus - brand versus subscription" ["Brand is actually the important part, I think - rather more than the Services narrative. These products fit into what feels like a new and emerging brand promise for Apple: the Disney (in a good way) of tech. Trusted, secure, private, no ads, no scams, no tricks you have to watch for (scammy in-app purchases in games, scammy/weird credit card charges) - it's all curated."]
 Benedict Evans 7:37 AM
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"Here's proof that a big source of Apple's App Store growth tanked, probably thanks to Netflix" Business Insider 7:18 AM
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"Apple Music Overtakes Spotify in Paid U.S. Subscribers: Tech giant's subscription service trails Swedish rival's globally but is growing faster" WSJ.com [Paid Membership Required] 4/5
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"Apple Music eclipses Spotify in paid US subscribers: After a false start six months ago, Apple Music has truly surpassed Spotify in terms of paid U.S. subscribers — if with a long way to go globally." AppleInsider 4/5
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"More people pay for Apple Music than Spotify in the US now: But the Swedish music streaming company still has more active users globally." Ars Technica 4/5
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"Apple's Tim Cook calls sports a 'great unifier' in call to ESPN: Apple CEO Tim Cook took a break from running the world's most valuable company on Thursdayto call in to ESPN for quick chat about his alma mater Auburn University, whose basketball team is heading to the NCAA Final Four for the first time." AppleInsider 4/5
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"Qualcomm president on Apple's 5G product: They have our number" Axios 4/5
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"Qualcomm still wants to cooperate with Apple on a 5G iPhone: If Apple indeed having its reported trouble securing a 5G modem for 2020 iPhones from Intel or other vendors, Qualcomm is standing by, the chipmaker's president said on Friday." AppleInsider 4/5
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"Apple hires Google AI expert Ian Goodfellow to direct machine learning" VentureBeat 4/5
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"Apple's latest hire might help burnish its AI image: The iPhone maker's AI efforts haven't gained attention like Google and Facebook's have. That might change." CNET 4/5
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