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"Apple's Disclosure Plans Make More Sense After Looking at Industry Stats: As the smartphone and tablet markets contend with declining sales, Apple seems eager to signal that its growth strategy is no longer tied to unit shipments." TheStreet 7:25 AM
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"Facing iPhone Troubles, Apple Tries to Change the Story: The company plans to stop reporting unit sales as it pushes its services business" WSJ.com [Paid Membership Required] 11:57 AM
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"Don't freak out about Apple's iPhone sales numbers" Yahoo Finance 12:09 PM
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"Apple Abandons the Mass Market, as the iPhone Turns Luxury" ["As its market cap hovers near $1 trillion, Apple has gradually been shifting its strategy away from grabbing ever-more market share and focusing instead on dominating the higher end of its markets. If there were even a small doubt about that, the recent results made it screamingly clear."] Wired [Free/Paid Registration Required] 7:25 AM
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"Surprise! Apple still has $70 billion in its 2018 buyback program" Apple 3.0 5:01 PM
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"Jony Ive interview: Apple design guru on how he created the new iPad – and the philosophy behind it" The Independent 11/2
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"Why Apple's Unit Sales Reporting Doesn't Matter Anymore" TheStreet 11/2
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"Apple's Message: Think 'Apple as a Service'" ["Ultimately, this is a good thing for Apple investors. The new reporting method will force the Street to think about Apple's business as a stable and growing service, which should yield a higher earnings multiple in the long run."] Loup Ventures 11/2
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"Apple knows the days of record iPhone sales are over, and wants you to stop obsessing over how many it now sells" ZDNet 11/2
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"Apple flees from transparency as it stops reporting unit sales of iPhones, iPads, and Macs" VentureBeat 11/2
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"Apple will no longer report iPhone numbers after growth went to 0%, and analysts are now worried iPhone sales may decline" Business Insider 11/2
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"Investors bristle as Apple's iPhone data goes the way of its headphone jacks" Reuters 11/2
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"Apple to stop revealing unit sales sparking peak iPhone fears" Financial Times [Paid Membership Required] 11/2
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"The ticket into Apple's world of products just got even pricier: And Apple's not alone. Welcome to the new reality of more expensive gadgets." CNET 11/2
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"Apple stresses ramifications for 5G in public interest statement filed in Qualcomm's ITC case" Foss Patents 11/2
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