Apple Inc. (AAPL) is the world's top brand with a valuation of $178 billion. Facebook Inc. (FB) is the fastest growing, up 48% to $33 billion in the new Interbrand Best Global Brands 2016.

Apple's valuation growth has slowed considerably, up only 5% from last year. Among the top 10, the fastest growing by far is Amazon.com Inc. (AMZN), up 33% to $50 billion. International Business Machines Corp. (IBM) lost the most ground among the top 10, down 19% to $53 billion.

Rounding out the top 10, Google, a division of Alphabet Inc. (GOOGL), is in second place, up 11% to $133 billion, followed by Coca-Cola Co. (KO) at $73 billion, down 7%; Microsoft Corp. (MSFT) at $72 billion, up 8%; Toyota Motor Corp. (TM), up 9% to $54 billion; Samsung, up 14% to $52 billion; Mercedes, up 18% to $43 billion; and General Electric Co. (GE), up 2% to $42 billion.

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