Apple Acquired Talent and Technology From Cloud-Based Music Provider Omnifone in August

Apple recently acquired technology from cloud-based music platform Omnifone and has hired more than a dozen former Omnifone employees, reports TechCrunch. Apple's interest in Omnifone was first shared by MacRumors back in July, but could not be confirmed at the time.

At least 16 Omnifone employees now work for Apple according to various LinkedIn profiles, and a source that spoke to TechCrunch says Apple bought "select technology" from Omnifone. The purchase is not considered a full acquisition, however, and according to our original source, it did not involve Omnifone's patent portfolio.

omnifone

There was actually speculation that Apple "bought out" or "likely acquired" key assets from Omnifone in July of this year, after a report from Omnifone's bankruptcy administrators noted that it had found a buyer for parts of the company for $10 million. The rumor at the time was that buyer was Apple. Those acquisition reports, however, were discredited fairly swiftly.

But fast forward just one month later, and it looks like at least parts of it was true.

Omnifone operated a cloud platform powering its own MusicStation service and serving as the backbone for several music services launched through partnerships with mobile carriers like LG, Samsung, Vodafone, BlackBerry, Sony, and more.

Omnifone, for example, powered Samsung's now-defunct Milk music service in certain locations and it was licensed by PonoMusic to power the PonoMusic Store.

Many of the former Omnifone employees are now working as software engineers at Apple, presumably focusing on areas like iTunes and Apple Music. It isn't clear what technology Apple purchased from Omnifone, but TechCrunch's source believes some of what was purchased has already been incorporated into Apple Music and iTunes.

Top Rated Comments

gigapocket1 Avatar
98 months ago
I must admit. iTunes is pretty bad.. it's just way to confusing not thought out.. it's like they want to revamp it and make it look good but leave certain things out.. and you have to click around to find those "things"..
What gets me every time is looking at the "store".. and not being able to add that album in the store to my Apple Music collection. I have to go search for it or "find" the Apple Music search to add. That's one of the most annoying things
Score: 6 Votes (Like | Disagree)
vjl323 Avatar
98 months ago
Am I the only one who read that 2nd to last paragraph has saying "PornoMusic Store"?
Score: 4 Votes (Like | Disagree)
Moonjumper Avatar
98 months ago
I hope they improve iTunes. It has long been Apple's weak spot, and not a good advert for those considering moving over from the other side.
Score: 4 Votes (Like | Disagree)
macUser2007 Avatar
98 months ago
Hah! Beats could have bought Omnifone for $15 million and then sold it to Tim Cook for $3 Billion, as they did with MOG.

MOG was a lot better than Omnifone, though.

Heck, MOG was ruined by Beats and it was better than the current Apple Music incarnation, which is based on MOG....
Score: 2 Votes (Like | Disagree)
Nefilim Avatar
98 months ago
No, it's because Pono went out of business
It's mind boggling that people invested in Pono in first place, it was destined to fail.
[doublepost=1478582405][/doublepost]
If you can't innovate anymore, buy
Do you have the slightest idea about how many companies buy others all the time?
[doublepost=1478582439][/doublepost]
Yeah ('https://forums.macrumors.com/threads/neil-youngs-catalog-returns-to-apple-music-after-he-said-streaming-has-worst-quality-in-history.2012529/'), once again after a 16mos hiatus.
But Neil is also looking for a new partner for his PonoMusic HiRes music download service.
And it will fail again.
Score: 1 Votes (Like | Disagree)
macs4nw Avatar
98 months ago
.....And it will fail again.
Perhaps, but I give the man credit ('https://forums.macrumors.com/threads/neil-youngs-catalog-returns-to-apple-music-after-he-said-streaming-has-worst-quality-in-history.2012529/page-2#post-23862498') for the effort.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 18 Apple Music Messages and Notes Feature 1

iOS 18 Rumored to Add New Features to These 16 Apps on Your iPhone

Tuesday April 30, 2024 10:44 am PDT by
Apple is expected to announce iOS 18 during its WWDC keynote on June 10, and new features have already been rumored for many apps, including Apple Music, Apple Maps, Calculator, Messages, Notes, Safari, and others. Below, we recap iOS 18 rumors on a per-app basis, based on reports from MacRumors, Bloomberg's Mark Gurman, and others: Apple Maps: At least two new Apple Maps features are...
apple watch ipad demo 1

Check Out This Apple Watch iPad Demo Unit From 2014

Wednesday May 1, 2024 1:46 pm PDT by
With the 10th anniversary of the Apple Watch approaching, we thought it would be fun to take a look back at an interesting bit of Apple Watch history. After the Apple Watch was announced in 2014, and before it became available in 2015, Apple sent out custom Apple Watch iPad demo kiosks to retail stores. The Apple Watch and iPad units used for these devices were specially designed, had custom ...
maxresdefault

Will the New iPad Pro Really Have the M4 Chip?

Wednesday May 1, 2024 8:30 am PDT by
While Apple's upcoming iPad Pro models have been expected to feature the M3 chip for over a year, recent reports have unexpectedly suggested that the new devices will instead feature the as-yet-unannounced M4 chip. Subscribe to the MacRumors YouTube channel for more videos. Last week, Bloomberg's Mark Gurman said that he now believes there is a "strong possibility" that the upcoming iPad Pro ...
Apple CarPlay Dash

Report Examines GM's Controversial Move to Abandon Apple CarPlay

Wednesday May 1, 2024 4:53 am PDT by
An in-depth Bloomberg report today resurfaced General Motors' decision to replace Apple CarPlay with its own software. Last year, GM announced that it planned to forgo Apple CarPlay in its new electric vehicles, starting with the 2024 Chevrolet Blazer EV. Instead, the automaker introduced a proprietary infotainment platform, aiming to control and customize the digital experience within its...
Apple Watch Ultra 2 hero feature blorange

Kuo: Apple Watch Ultra to Get 'Almost No' Hardware Upgrades This Year

Wednesday May 1, 2024 6:53 am PDT by
Just over six months ago, Apple supply chain analyst Ming-Chi Kuo said the likelihood of a new Apple Watch Ultra being released in 2024 was "decreasing," but it now sounds like there will be an Apple Watch Ultra 3 this year after all. In a direct message shared with MacRumors today, Kuo said that while the Apple Watch Ultra will be updated this year, the new model will have "almost no"...
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...