Apple Wins 'Gold' Customer Service Award From Twitter
Twitter today announced the results of its first ever #Awards initiative, naming Apple as the top customer service provider on the social networking platform.
Apple was awarded with the "Gold" #Customer award for the @AppleSupport Twitter account, which Apple uses to quickly respond to customer service requests. According to Twitter, the @AppleSupport account ranks #1 among support accounts for average engagements and average engagements for followers, racking up 150,000 likes and retweets since its launch.
The average online customer service response time is a long, grueling 17 hours. Hours! @AppleSupport decided to do something about that sad stat and use Twitter to respond to customer inquiries and comments. Because of the live nature of Twitter they are also able to pick up conversations with customers at any time, and incorporate rich media into responses to provide even more help to people when and where they need it most.
Apple launched its Apple Support Twitter account in March of 2016, marking its first support account on a social networking site. Apple uses the Apple Support account to answer customer questions, offer support, and provide Apple customers with tips and tricks on using Apple products.
Apple interacts directly with customers through the Apple Support Twitter account and provides quick solutions to problems, often responding to requests in a matter of minutes during the hours of 5:00 a.m. to 8:00 p.m. Pacific Time.
Since its March launch, Apple Support has gained more than 524,000 followers and has shared dozens of useful product tips that often garner hundreds of likes and retweets.
Popular Stories
Apple is expected to announce iOS 18 during its WWDC keynote on June 10, and new features have already been rumored for many apps, including Apple Music, Apple Maps, Calculator, Messages, Notes, Safari, and others. Below, we recap iOS 18 rumors on a per-app basis, based on reports from MacRumors, Bloomberg's Mark Gurman, and others: Apple Maps: At least two new Apple Maps features are...
With the 10th anniversary of the Apple Watch approaching, we thought it would be fun to take a look back at an interesting bit of Apple Watch history. After the Apple Watch was announced in 2014, and before it became available in 2015, Apple sent out custom Apple Watch iPad demo kiosks to retail stores. The Apple Watch and iPad units used for these devices were specially designed, had custom ...
While Apple's upcoming iPad Pro models have been expected to feature the M3 chip for over a year, recent reports have unexpectedly suggested that the new devices will instead feature the as-yet-unannounced M4 chip. Subscribe to the MacRumors YouTube channel for more videos. Last week, Bloomberg's Mark Gurman said that he now believes there is a "strong possibility" that the upcoming iPad Pro ...
An in-depth Bloomberg report today resurfaced General Motors' decision to replace Apple CarPlay with its own software. Last year, GM announced that it planned to forgo Apple CarPlay in its new electric vehicles, starting with the 2024 Chevrolet Blazer EV. Instead, the automaker introduced a proprietary infotainment platform, aiming to control and customize the digital experience within its...
Just over six months ago, Apple supply chain analyst Ming-Chi Kuo said the likelihood of a new Apple Watch Ultra being released in 2024 was "decreasing," but it now sounds like there will be an Apple Watch Ultra 3 this year after all. In a direct message shared with MacRumors today, Kuo said that while the Apple Watch Ultra will be updated this year, the new model will have "almost no"...
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Top Rated Comments