Jean-Louis Gassée: The Macintosh endgame

Jean-Louis Gassée, Monday Note:

There’s more to the Mac’s future than its current good numbers. After enjoying a good time in the sun, the Mac is on the same downward slope as the rest of the PC market.

What do you do when your business is part of a declining world? Do you decrease prices to gain market share? Bad idea, this is the PC clone makers’ race to the bottom, a game in which everyone loses as products become commoditized, undifferentiated, and, ultimately, worthless.

Jean-Louis explores the possibility of a last Mac, as the market abandons the PC and settles for good on touch screen phones and tablets. I’m a hardcore Mac user, and i don’t see such a product (even enhanced by 3rd party add-ons) that would provide an experience superior to my Mac.

That said, I would not bet against such a product eventually arriving. If I had an iOS device that had the right keyboard and pointing device (so I could keep my hands on the keyboard, with a touchpad in thumb or finger’s reach), one that ran all my biggest apps and fully supported software development, a device that allowed me to extend my desktop with add-on displays that allowed for big code listings and image editing views, that’s something that would definitely offer me a reason to make the switch.