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Apple Flexes its Artificial Intelligence Muscle

The company's first research paper is a sign that it wants to shape the future of AI.

By Tom Brant
December 27, 2016
Artificial intelligence

Apple researchers have come up with an improved way to train artificial intelligence algorithms, an achievement that's less significant for its scientific value than for the fact that it may be a sign of more Apple AI research to come.

While tech giants like Facebook, Google, and Microsoft have amassed considerable brainpower from AI academics and engineers and regularly advertise their findings, Apple has remained largely silent. The new algorithm training technique, detailed in a paper published last week, is Apple's first major public contribution to artificial intelligence research. It comes two months after Carnegie Mellon professor Russ Salakhutdinov joined the company as its director of AI research, signalling a shakeup in Apple's AI priorities.

The paper itself doesn't exactly turn heads outside of research circles: it proposes a new method of using machine learning to more efficiently train neural networks, the building blocks of artificial intelligence that are present in everything from chatbots to self-driving cars. But it is sponsored by a company that until now has kept private virtually all of its research, AI or otherwise.

The shift is due in part to Salakhutdinov's hiring. He is no stranger to the tech industry, having previously served as a Microsoft Research Faculty Fellow and picked up awards from Google and Nvidia. His background in academia, meanwhile, which prides itself on collaboration, means that he's less likely to subscribe to traditional Apple-style secrecy.

Immediately after Salakhutdinov was hired, he remarked that he was "excited" about the new position and indicated that he would be looking to hire even more AI engineers. Beefing up its AI team would put Apple in a league with some of its traditional rivals like Microsoft, as well as Facebook, which is reserving large amounts of computing power from its data centers to power its AI research.

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About Tom Brant

Deputy Managing Editor

I’m the deputy managing editor of the hardware team at PCMag.com. Reading this during the day? Then you've caught me testing gear and editing reviews of laptops, desktop PCs, and tons of other personal tech. (Reading this at night? Then I’m probably dreaming about all those cool products.) I’ve covered the consumer tech world as an editor, reporter, and analyst since 2015.

I’ve evaluated the performance, value, and features of hundreds of personal tech devices and services, from laptops to Wi-Fi hotspots and everything in between. I’ve also covered the launches of dozens of groundbreaking technologies, from hyperloop test tracks in the desert to the latest silicon from Apple and Intel.

I've appeared on CBS News, in USA Today, and at many other outlets to offer analysis on breaking technology news.

Before I joined the tech-journalism ranks, I wrote on topics as diverse as Borneo's rain forests, Middle Eastern airlines, and Big Data's role in presidential elections. A graduate of Middlebury College, I also have a master's degree in journalism and French Studies from New York University.

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