Apple iPhone Price Under Pressure as Buyers Seek Cheaper Devices
- Latest, priciest phones may not lure buyers from older models
- There’s a lot riding on 10th anniversary phone due this fall
Apple Earnings Preview: Is Growth Story Stalling?
This article is for subscribers only.
Apple Inc. results next week will likely show iPhone sales growing again, bucking a year of declines. That’s the good news.
But in a sign that customers are opting for less expensive models, some analysts predict that the average selling price for the handsets likely declined over the holidays, a crucial period for Apple. Some purchasers are settling for older iPhone 6S models, rather than the iPhone 7, introduced in September, analysts said.