Facebook and Apple Set their Sights on Augmented Reality

NEW YORK, NY / ACCESSWIRE / March 28, 2017 / Apple and Facebook are targeting Augmented Reality Glasses to change the way we browse the internet in the future. Sources close to Apple believe that the tech giant is accelerating the reality glasses development, while Facebook still remains at the research stage of the technological milestone. The reality technology is also being researched by Microsoft. The three should, however, not lose sight of Magic Lead, the start-up with a $1.4 billion backing from Alibaba and Alphabet Inc.; Google's parent company. With that in mind, let's crunch Apple's and Facebook's numbers today.

RDI Initiates Coverage:

Facebook Inc. https://ub.rdinvesting.com/news/?ticker=FB

Apple Inc.
https://ub.rdinvesting.com/news/?ticker=AAPL

Facebook's shares have hovered around $140, with it closing today at 140.32, a -0.02 drop. The stock itself has an impressive YTD standing at 20%, outpacing NASDAQ Composite (8.3% return) and S&P 500 (4.8% return) by a significant margin.

Facebook's Ad revenues continue to grow, amid Google's own crisis especially at YouTube. An increase in the overall expenditure on digital marketing is hitting new highs, with the growth, however slow, remaining strong and consistent. It should come as a no surprise that Instagram is leading the way for Facebook, with the photo and video sharing app service supporting Facebook's ad selling campaign.

Access RDI's Facebook Research Report at: https://ub.rdinvesting.com/news/?ticker=FB

Apple closed the day on a high, at $140.88, a 0.17% increase from the opening day's $139.39. The short term prices of the company's stocks are moving, with a projected upper bound of $144.89 per share and lower bound of $137.22. The launch of the new iPhone has already started making buzzes around, and the overly significant launch date will probably influence the stock price, as the case has been in the past.

The smartphone maker is slated to make changes on the next iOS devices, with the hardware set to change significantly. Taiwan Semiconductor Manufacturing Company, the company that manufactures iPhone's processors recently announced expansion plans, with Apple driving the need for capacity enhancement.

Access RDI's Apple Research Report at: https://ub.rdinvesting.com/news/?ticker=AAPL

Our Actionable Research on Facebook Inc. (NASDAQ: FB) and Apple Inc. (NASDAQ: AAPL) can be downloaded free of charge at Research Driven Investing.

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Disclaimer: This article is written by an independent contributor of RDInvesting.com and reviewed by Hemal K. Gandhi, a CFA® charter holder. RDInvesting.com is neither a registered broker dealer nor a registered investment advisor. For more information please read our full disclaimer at www.rdinvesting.com/disclaimer.

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