Dell Expands XPS, inspiron and Alienware portfolio with industry firsts

Taking centre stage at the acclaimed GITEX Shopper Spring Edition 2017, Dell UAE today unveiled new industry-first additions to its award-winning XPS and Alienware portfolio – the XPS 13 2-in-1, and the Alienware 13, 15 and 17. Dell has also expanded its efforts in gaming with the launch of its brand new Inspiron 15 7000 Gaming laptop.

As the world’s smallest 13-inch 2-in-1, the XPS 13 2-in-1 offers flexible productivity where form meets function, and kicks it up a notch with a new architecture that boasts an optional QHD+ (5.7M pixels) InfinityEdge display and a 360-degree hinge design. The Alienware 13, 15, 17 line-up, as part of the iconic family of PC gaming systems, are engineered to offer powerhouse performance and immersive gaming experiences that no other notebooks can deliver. Additionally, the new Inspiron 15 7000 Gaming is designed to feature the most aggressive performance design and components offered within the entire Inspiron laptop family.

Beauty without borders

The XPS portfolio has won more product awards than any other brand in Dell’s history. Building on that success, Dell has designed the XPS 13 2-in-1 to give consumers optimal performance when they need it with Dynamic Power Mode technology. With 7th Gen Intel® Core i5 and i7 processors, the XPS 13 2-in-1 delivers amazing performance and responsiveness for increased productivity, and the in-built solid state drive fires up within seconds. It’s sleek, lightweight and compact, and its 360-degree hinge means it can convert into four, flexible positions – tablet, tent, laptop and stand mode – so you can watch, work or surf the way you want. Winner in the Computer Hardware and Components category at CES 2017 Innovation Awards, it also boasts up to 15 hours of battery life[i].

Primed to redefine gaming

More than just premium gaming systems, the new Alienware 13, 15 and 17 gaming laptops represent cutting-edge engineering, which includes an optional OLED screen and VR capabilities, wrapped in a slimmer, all-new iconic design. This intelligent portfolio flaunts the best implementation of Tobii Eye Tracking software – eye-tracking technology that anticipates a gamer’s action based on their attention and presence, without their hands ever leaving the keyboard. This laptop series also offers new NVIDIA graphics, SSD technology and optional 99WHr batteries on the Alienware 15 and 17 laptops, delivering up to ten or more hours of battery life[ii]. The Alienware 17 was awarded in the gaming category at CES 2017.

Powering gameplays

A leader in the gaming industry for more than 20 years with the Alienware brand, Dell has leverage its deep understanding of PC gaming, to increase its offerings to gamers with the Inspiron 15 7000 Gaming. With up to 7th Gen Intel® Core™ i7 H-series Quad Core processor combined with  NVIDIA® GeForce® GTX 1050 Ti discrete graphics and 4GB of blazing fast GDDR5 memory, the Inspiron 15 7000 complements in-depth graphics architecture for optimized visual clarity from today’s resource-intensive games. It has a deep reserve 74WHr battery that keeps the entertainment going, and a revolutionary cooling design that allows the CPU and graphics to work at their full potential. This innovative gaming device also has an optional brilliant 4k Ultra HD display with IPS wide viewing angle. Complementing the visual experience are tailored speaker enclosures, Waves MaxxAudio® Pro audio processing and an in-built subwoofer, that add a rich and immersive dimensionality to music and videos.

Supporting Quote:

“GITEX Shopper Spring Edition 2017 is a perfect platform for connecting with our audience and represents the ideal opportunity to showcase our strong capabilities in the fastest growing areas of consumer technology,” said Raghav Koorich, Regional Manager, Consumer Category & Brand Manager - UAE, Gulf & SELL at Dell.

“Our all new next generation XPS 13 2-in-1 device and our updated Alienware gaming laptop portfolio are a testament to Dell’s commitment to continue the tradition of leading innovation in mobile devices. By expanding the iconic XPS and Alienware family with these two performance-driven series, Dell aims to address the need for more versatility, when consumers demand the utmost in performance and reliability in PC systems”.

Dell at GITEX Shopper Spring Edition 2017:

A highly-anticipated fixture on Dubai’s annual calendar and a must-visit for technology enthusiasts, GITEX Shopper Spring Edition brings together the biggest retailers and brands under one roof for four days of unmatched deals. Dell products will be showcased across all participating retailers at the GITEX Shopper Spring Edition 2017.