Apple’s developer site details a new API that makes it possible to embed Live Photos on the web:

This new JavaScript-based API makes it easy to embed Live Photos on your websites. In addition to enabling Live Photos on iOS and macOS, you can now let users display their Live Photos on the web.

Live Photos were first introduced in September 2015 alongside the iPhone 6s and 6s Plus. Since then, their adoption across major social media platforms and other parts of the web has been slow.

Today’s news is welcome, as it will hopefully help expand the reach of Live Photos beyond the sandbox of photo apps on iOS.