Apple Products Are Too Many for a Table But Still Add Growth
- Apple Watch and AirPods help offset lower iPhone unit sales
- CEO Cook reduces Apple’s reliance on a flagship smartphone
Apple Inc. became the first U.S. company with a market value of more $800 billion as investors bet the next iPhone will spur a resurgence in sales. Bloomberg's Alex Webb reports on 'Bloomberg Markets.' (Source: Bloomberg)
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In 2010, before he became chief executive officer, Apple Inc.’s Tim Cook said all the company’s gadgets could fit on a table, arguing such focus resulted in better products.
At the time, the company’s website offered 14 Apple products. Now, under Cook’s leadership, the lineup has ballooned to 27 products available in more than 200 different versions. The strategy -- a departure from co-founder Steve Jobs’ minimalist approach -- is helping Apple grow even as the market for its most-important product, smartphones, stalls.