Apple's Billion Devices Give Augmented Reality Edge Over Google

  • Google unveiled Tango AR years ago, but few phones feature it
  • ARKit lures developers with augmented, not fragmented, market

Developers Embrace Augmented Reality

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Later this year, Apple Inc. will put augmented reality software in as many as a billion mobile devices.

Alphabet Inc.’s Google beat Apple by three years in releasing AR tools, but its features are on very few phones and haven’t gained wide acceptance. By contrast, Apple can easily pair its software and devices, an advantage that will help it quickly make up lost ground, developers say.