Margin of Error
Prediction: Apple Predictions Will Be Wrong Again
Forecasting sales 14 months in advance for a phone no one has seen is pure folly.
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It's the silly season for financial predictions about Apple Inc. With history as our guide, it is folly to place much faith in them.
Nearly every day brings deeply researched reports from stock analysts on their Apple sales forecasts. And this is not about the next quarter or two. The most pressing question analysts are trying to answer is how the next versions of the iPhone will sell and how smartphones that no one has seen yet will affect Apple's financial results for its fiscal year ending in September 2018.