Tim Cook Says Apple Has Raised Over $3 Million for Hurricane Harvey Relief Efforts

Apple CEO Tim Cook today sent out an email to Apple employees addressing Hurricane Harvey and the devastation that it's wrought in areas of southeast Texas and Louisiana.

Cook says Apple has helped raise over $3 million for relief efforts, both through its own donations and donations from Apple customers.

hurricane harvey 2
Apple on Sunday began accepting donations from its website and iTunes Store, with the money going directly to the American Red Cross to support people affected by catastrophic flooding. Cook's full email is below, courtesy of BuzzFeed.

As you know, Hurricane Harvey is having a devastating impact on Texas and Louisiana. Our thoughts are with our employees in the storm zone and the millions of people whose lives have been disrupted by rain, wind and floods. I want to update you on some of the things Apple has been doing to help, and ways that you can get involved.

On the ground, Apple's global crisis management team is working to support our employees directly affected by the flooding in Texas. The team is in close contact with Apple employees in the Houston area, and they're actively doing everything they can to assist, including moving some employees and their families to safety. Apple employees in the Houston area have generously been helping people displaced by the flooding by opening their homes to team members and their families, and in some cases, assisting in rescue operations. We're also proud that the US Coast Guard is using Apple products in those efforts, with nearly two dozen USCG helicopters specially equipped with iPads to help coordinate search and rescue teams.

As Harvey was making landfall, we put in motion critical donation programs. Apple is making it easy for customers to donate directly to the American Red Cross through the App Store, iTunes and apple.com, and we're matching employee donations two-for-one. Thanks to your generosity and that of our users, Apple has helped raise more than $1 million in just the past few days. That's in addition to the $2 million Apple pledged to the Red Cross over the weekend.

Though our stores in the Houston area are still closed today, we're working hard to get as many as possible open tomorrow to serve people who have been impacted by the storm. Our teams are eager to help with problems large and small, and they know there are lots of people in that area who need it.

I was in Austin the day before Harvey came ashore, and the team was already bracing for the storm and the long recovery. Today that work continues. At our Austin campuses, we are kicking off a donation drive in partnership with the Central Texas Food Bank and Caffè Macs to collect food, diapers and personal hygiene items -- all things that are critical in the aftermath of a storm of this magnitude.

Because Texas is home to more than 8,700 of our coworkers, the storm's impact is felt by all of us. There's still much to do, and Apple is committed to help.

Hurricane Harvey made landfall on Friday night and was initially classified as a Category 4 hurricane, but was downgraded to a tropical storm. Over the past few days, several areas in Texas and Louisiana have seen heavy rain and flooding.

Apple customers can continue to donate to the American Red Cross using Apple's tools. Users can donate $5, $10, $25, $50, $100, or $200, with donations processed as normal iTunes purchases.

Apple also donated $2 million to the Red Cross over the weekend, and is matching employee donations two-for-one.

Top Rated Comments

Asarien Avatar
87 months ago
It always baffles me that hundred-billion dollar corporations take pride in asking common people to give $5.

Why couldn't Apple donate 5 million dollars themselves? What's that amount to them?
Score: 43 Votes (Like | Disagree)
mi7chy Avatar
87 months ago
Red Cross CEO was last reported making over a million salary. Also, read up on how they performed or underperformed with previous disasters. Think about that when choosing an organization to donate to so that you're not passing money from one Crook to another crook.

http://www.npr.org/2014/10/29/359365276/on-superstorm-sandy-anniversary-red-cross-under-scrutiny

http://www.slate.com/articles/business/metropolis/2017/08/don_t_give_money_to_the_red_cross_we_need_a_new_way.html

Instead, let's praise those organizations that are speaking with action without first asking for a hand out.

https://www.facebook.com/groups/TheCajunNavy

https://www.facebook.com/CajunNavy2016/

https://www.facebook.com/HEB/
Score: 19 Votes (Like | Disagree)
2b1ask1 Avatar
87 months ago
It always baffles me that hundred-billion dollar corporations take pride in asking common people to give $5.

Why couldn't Apple donate 5 million dollars themselves? What's that amount to them?
Because the Red Cross is a scam.

Plain and simple.

Charity is a fantastic business.

I can certainly post an endless parade of proof of The Red Cross' scams here if anyone asks. A bunch of us posted links in the other Red Cross "pleas" posts.

I have seen 3 pleas for the Red Cross on this forum over the last 2 weeks.

I thought this was a forum to discuss Mac stuff - not scams.
Score: 18 Votes (Like | Disagree)
larrylaffer Avatar
87 months ago
I'm speechless.
I know, you don't want to believe that what they wrote is true. I don't want to believe it either.

Sadly however, it is true. The Red Cross is awful. NPR and ProPublica have done numerous stories documenting the extreme waste.

Here's an entire series of stories: https://www.propublica.org/series/red-cross
Score: 12 Votes (Like | Disagree)
Asarien Avatar
87 months ago
Because the Red Cross is a scam.

Plain and simple.

I have seen 3 pleas for the Red Cross on this forum over the last 2 weeks.

I thought this was a forum to discuss Mac stuff - not scams.
Apple has resources to bypass Red Cross entirely.
Score: 8 Votes (Like | Disagree)
ScottishDuck Avatar
87 months ago
Just for the sake of comparison, this is equivalent to about an hour of profit for Apple.
Score: 8 Votes (Like | Disagree)

Popular Stories

Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
maxresdefault

Hands-On With the New App Store Delta Game Emulator

Wednesday April 17, 2024 12:19 pm PDT by
A decade ago, developer Riley Testut released the GBA4iOS emulator for iOS, and since it was against the rules at the time, Apple put a stop to downloads. Emulators have been a violation of the App Store rules for years, but that changed on April 5 when Apple suddenly reversed course and said that it was allowing retro game emulators on the App Store. Subscribe to the MacRumors YouTube channel ...
iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...