Apple's IPhone X Has OLED Screen, Glass Back, Facial Recognition

  • New phone, starting at $999, marks 10th anniversary of device
  • Company also debuts iPhone 8 and iPhone 8 Plus models

First Impressions of Apple's New iPhone X and iPhone 8

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Apple Inc. unveiled its most comprehensive new iPhone line up to date, introducing three new models to take on growing competition from Samsung Electronics Co., Google and a host of Chinese smartphone makers.

The high-end iPhone X is the most-important Apple product for years, representing a complete redesign and higher price to boot.