Barry Ritholtz, Columnist

Why Apple Should Buy Netflix

Imagine an all-stock deal valued at $100 billion. Beating Amazon to the punch is worth the price.

Perfect together.

Photographer: Andrew Harrer/Bloomberg
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I try not to give billionaires or corporate managers unsolicited advice on what they should do with their money. Warren Buffett and Apple Inc. both have done rather well for themselves and their investors without my help. Today, I violate my own rule1509997826989: Apple should buy Netflix Inc. in an all-stock deal for about $100 billion.1509997856086

Let’s unpack this flight of fancy.1509997875973 In this scenario, Apple would be wildly overpaying for Netflix. However, the world’s most valuable company has a not-so-secret weapon: its own wildly expensive currency. Apple, whose stock price has surged 50 percent this year, is worth almost $900 billion. It is on its way to becoming the first trillion-dollar company.