Time to Try Apple iBundles

Apple Inc. says it's more resilient than a typical hardware company. This is more hype than reality, but I can't ignore the potential upside if Apple is serious about web video, digital music, and its other internet-centric software.

Technology watchers know that Apple has been stressing how many people who own iPhones, Macs and iPads are also buying from its App Store, iTunes, iCloud data storage and other web-based services. Chief Executive Officer Tim Cook's vision is that these non-hardware services will ensure Apple's fortunes no longer rise or fall with the release of each shiny new iPhone. Earlier this year, he predicted Apple services business would double by 2020,1513863673577 from what at the time was about $25 billion in annual revenue.