Deals
Apple Brings on Team From Consultant Silicon Valley Data Science
- IPhone maker hires scientists for ad-related analytics
- Data science has become a growing and competitive tech field
A customer uses an Apple Inc. iPhone X smartphone at an Apple store in Chicago.
Photographer: Daniel Acker/BloombergThis article is for subscribers only.
Apple Inc. hired a team from consulting firm Silicon Valley Data Science, adding experts to help the iPhone maker ramp up efforts to use data to improve its products.
Founded in 2013, the Mountain View, California-based startup provided data analysis to larger companies to improve their forecasts, operational efficiency, and customer relationships, according to the firm’s website. An Apple spokesman acknowledged a few dozen employees from Silicon Valley Data Science joined the company.