Samsung’s New Flagship Phone Focuses on Revamped Camera in Response to the iPhone X

  • Galaxy S9 line includes new camera, AR emojis, stereo speakers
  • Models are similar to previous design, cheaper than iPhone X
Bloomberg’s Stephen Engle reports on Samsung’s Galaxy S9 and how it stacks up against Apple’s iPhone X. (Source: Bloomberg)
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Samsung Electronics Co. grabbed center stage in Barcelona at Mobile World Congress with the unveiling of its latest flagship handset: the Galaxy S9.

The South Korea-based technology giant is banking on new features such as augmented reality-based emojis, camera upgrades, and stereo speakers in a form-factor similar to last year’s model to take on Apple Inc.’s iPhone X. It also wants to calm concerns about a possible slowdown of its component business, and Vice Chairman Jay Y. Lee’s ability to manage the company following his legal saga.