From James Bond to Jony Ive
Why Apple Should Buy Aston Martin
James Bond's favorite carmaker would put the tech giant back in the autos race.
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If it's truly serious about cars, Apple Inc. should buy Aston Martin Holdings Ltd.
This may sound wacky, but bear with me. For the prestige British carmaker, there's clear mileage in the idea. Its owners are already planning an initial public offering and its CEO wants a "big brother" partner to help him keep pace with autonomous vehicle projects at much better capitalized rivals. You don't get any bigger or richer than Apple.