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    IBM’s Indian AI tech is making a splash globally

    Synopsis

    The technology developed around fashion industry has been used primarily for better customer experience and creating better design based on past data of users.

    ET Bureau
    BENGALURU: IBM has taken artificial intelligence-based technology solutions developed at the India research labs to its global markets. The global technology company, which first started working on AI-based models for creative art two years ago at its labs in India, has started seeing use of this solution in markets across Europe, the US, Asia Pacific and Australia.

    IBM Research has worked on visual search, natural language search, recommendation, and trends based on the fashion retail industry and developed platforms that can help retailer decide on the procurement of apparels and designers to opt for the right design after analysing colour or other trends among a particular community.

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    “The fashion work started here. Nobody was thinking of AI in the creative arts and it began as a piece of science,” Michael Karasick, vice-president at IBM Research Worldwide, said. “It created machine models on patterns, colours and sizes and its impact has been spectacular. IBM is engaging with an industry that is is not banking, not government; doing something relevant and working with major fashion houses worldwide.”

    Karasick said “that piece of work has touched customers in Asia Pacific, Europe and in the US and Australia”.

    IBM’s India labs have registered for nearly 800 patents last year and many of the models can be replicated across different fields of work. IBM Research is set to complete 20 years in India this year and is the second largest contributor globally in terms of patents.

    The company recently partnered with US-based Fashion Institute of Technology and one of the design solutions created jointly by them was picked up by eminent designer Tommy Hilfiger.

    The technology developed around fashion industry has been used primarily for better customer experience and creating better design based on past data of users, said Sriram Raghavan, vice-president at IBM Research, India and Singapore. He pointed out that “third focus area” of this technology is application for the back-end operations of supply chain for fashion retailers.

    Karasick explained that under this cognitive and AI-based solution for fashion industry, the company added something called “institutional memory” in line with IP for the designers to use insightful data and analytics to make better decisions. “(Through this) we could give them some trends, histograms on pattern and colour.”
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    The Economic Times

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