Technology

Apple Teaches India’s Kid Coders to Win at the App Store

It needs the country’s young developers to help take market share from Google.
Illustration: Katya Dorokhina for Bloomberg Businessweek
Lock
This article is for subscribers only.

For his seventh birthday, Ashwat Prasanna’s parents gave him a MacBook. Three years and one Apple boot camp later, his free measurement-converter app, Quickvert, has been downloaded more than 1,000 times on the App Store.

Ashwat, who often skips cartoons to code, is among thousands who’ve passed through the company’s App Accelerator in the Indian tech hub of Bengaluru, formerly known as Bangalore, over the past year. In several sessions over two days, engineers and designers showed him how to write sleeker code for an app that translates units of measurement, such as Celsius temperatures to Fahrenheit and vice versa. “The uncles here taught me to build a better user interface,” says the gap-toothed 10-year-old, using the familial term to denote respect for his programming elders. By choosing Ashwat’s app as one of a handful of accelerator projects to showcase, Apple Inc. is showing India’s most junior developers it wants to help smooth their way to the App Store.