Apple Results to Show iPhone Growth Problem and Cook’s Plan to Fix It
- Company working on cheaper, larger versions of flagship device
- Analysts see lackluster iPhone sales ahead of results Tuesday
This article is for subscribers only.
Apple Inc. earnings this week will confirm what most investors have finally accepted: The iPhone X didn’t live up to the hype. The results should also provide clues on the company’s next strategy for its most-important product.
Chief Executive Officer Tim Cook and other Apple executives have a "major prove-me" period ahead, beginning with a new sales forecast and a conference call with analysts on Tuesday, GBH Insights analyst Daniel Ives said. He and other analysts cut their iPhone sales estimates, and Apple shares were are down almost 8 percent in the past two weeks through Friday.