There’s a new line of bags, totes, and sleeves on the Apple Store today. Rapha produced these just for iPhone, iPad, and Mac users.
Rapha is a sportswear brand focused on clothing and accessories related to road bicycle racing. Its new Apple offerings are aimed at commuters, though.
This London-based company believes in simple designs and bright colors. Most of the accessories that just launched are available with splashes of bright pink or lemon yellow. But people who prefer black can get that instead.
“We wanted to create something that was elegant and not overly-complicated, but then you instantly saw functionality and beauty once it was in its final form,” Rapha’s Creative Director, Alex Valdman, told Gear Patrol.
Apple Rapha bags and sleeves
The Apple Store is now offering a Mini Messenger Bag ($129.95), a Convertible Tote ($149.99), and a Tech Organizer Kit ($49.99) from Rapha.
Photo: Apple
The new line also includes sleeves for the 12.9- and 10.5-inch iPad Pro ($64.95), as well as the 12-, 13-, and 15-inch MacBook Pro ($69.95). The iPad sleeves come with a slot for an Apple Pencil.
Of course, Apple offers its own MacBook sleeves for those looking for something more, well, leathery
Rapha’s Alex Valdman loves his iPad Pro
It seems very appropriate that these products were designed on an iOS tablet. Valdman has been using an iPad Pro as his primary design tool since 2015.
When asked why by Gear Patrol, he said “The reason why it’s a good tool is because you’re able to have a quick thought, sketch it out, and share it right away. For me, it’s all about sharing and informing other people and over-communicating. When you have a design tool that also has 4G, I mean, man, it’s kind of a miracle.”
