InMobi partners with Microsoft on cloud-based enterprise platforms

The companies will also work in close cooperation on the go-to-market approach, offering these integrated advertising and marketing solutions to Microsoft’s global enterprise client base.


Devdiscourse News Desk | Updated: 26-06-2018 17:05 IST | Created: 26-06-2018 17:03 IST
InMobi partners with Microsoft on cloud-based enterprise platforms
India-based mobile advertising and discovery platform InMobi today announced a strategic partnership with Microsoft to enable new-age CMOs in their transformational journey from digital to mobile marketing. (Image Credit: InMobi)
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India-based mobile advertising and discovery platform InMobi today announced a strategic partnership with Microsoft to enable new-age CMOs in their transformational journey from digital to mobile marketing, a company statement said.

As part of the collaboration, InMobi will shift to Microsoft Azure as its preferred cloud provider and will also integrate technology and marketing strategies to accelerate advertising and marketing strategies in an always-connected world. Microsoft Azure provides the global scale and trusted platform to meet the needs of the marketing industry.

Moreover, InMobi is also introducing its InMobi Marketing Cloud to expand its platform for marketers. With this the marketers will get a 360-degree view of every customer, uncovering insights that help them design customer journeys for engagement, action and measurement, and analyzing and acting on customer feedback from disparate channels to increase retention and lifetime value of customers, while remaining committed toward the privacy rights of the customer.

“As digital technology is transforming every industry and every aspect of our lives, companies are seeking new ways to engage customers where they are, with connected, personalized experiences. The combination of Microsoft Azure with InMobi’s marketing platforms will deliver new intelligent customer experiences and business insights to organizations around the world,"  said Satya Nadella, CEO, Microsoft. 

“InMobi is building one of the most advanced enterprise platforms for marketers, and we’re extremely excited to partner with Microsoft as we dive into the next frontier of connected devices. With Microsoft’s global reach and advanced security, privacy and compliance, alongside InMobi’s scale and decade-long experience in mobile-first technology, we can truly disrupt the marketing ecosystem. Together, Microsoft and InMobi will create a formidable force in the industry," ” said Naveen Tewari, founder and CEO, InMobi.

InMobi also told about the plans to combine InMobi’s Advertising and Marketing Cloud capabilities with Microsoft Dynamics 365. The companies will also work in close cooperation on the go-to-market approach, offering these integrated advertising and marketing solutions to Microsoft’s global enterprise client base.

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