The Apple Watch Series 4 Reviewed

Originally published by Stephen Pulvirent on Hodinkee.

During my tenure covering the watch industry, there is no single watch that has been talked about more than the Apple Watch. At first glance, this is very strange. The device is not made by a watchmaker, it is not distributed and sold through the traditional channels for selling watches and jewelry, it has none of the patrimonie and heritage that watch brands so love to talk about, and its primary purpose is almost certainly not telling the time. But then you remember that it is a key product for the most valuable company in the history of the human race, it is created by some of the best designers and engineers on planet Earth, and it is making the case for wearing a watch to a generation who previously roamed the streets with naked wrists. So yeah, I'm not actually all that surprised it garners the attention it does.