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The New Establishment 2019
The New Establishment 2019
Illustration by There Is Studio

Power shifts, flows, recombines—and so too does Vanity Fair’s annual ranking of tech moguls, tastemakers, financial wizards, and cultural icons. After 25 years, we’ve divided our traditional list into 10 groups of 10, illuminating more tribal aspects of the influence networks that define our world. Of course, modern power, catalyzed by technology, tends to transcend its categories. The Obamas have a Netflix deal. Rihanna is building a billion-dollar beauty empire. Elon Musk wants to colonize Mars. And Jeff Bezos is disrupting Hollywood.

This year has also been notable for the Establishment’s conspicuous failings. In Silicon Valley, the #MeToo movement, and the Jeffrey Epstein saga, we find glaring indictments of ruling-class values. There’s nothing more fascinating than power—and nothing more dangerous.

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TheValley

Visionaries and venture capitalists transforming the tech industry. (See also: “The Moguls.”)
1

SUSAN WOJCICKI

CEO of YouTube, the world’s largest video platform  AGE: 51 

With global scale (and 2 billion monthly users) comes world-historical problems. “Everybody is angry at you all the time,” Wojcicki has said of her battle to rid YouTube of extreme content. “But I think it’s probably some of the most important work that I will do in my career, because it’s setting a standard of responsibility for the internet.” In August, she reaffirmed that YouTube will remain an “open platform”—even if she offends some people along the way.

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Susan Wojcicki
2

SATYA NADELLA

CEO of Microsoft, the world’s most valuable public company  AGE: 52 EMPLOYEES: 130,000

Five years after taking over as CEO, Nadella has quietly transformed Microsoft’s corporate culture, pivoted its business to a recurring revenue model, and grown the company into a $1.1 trillion behemoth.

3

ANDY JASSY

CEO of AWS  AGE: 51 

The most powerful Amazon executive not named Jeff runs the company’s web services division, the hyper-profitable core of Bezos’s e-commerce empire. It might also be one of the most valuable businesses in the world—if Bezos ever spun it off.

4

MARY MEEKER

Venture capitalist  AGE: 60 WEAPON OF CHOICE: LinkedIn SlideShare

Digital Nostradamus and key adviser behind investments in Airbnb, Uber, and Slack. After building a global following with her Internet Trends report, Meeker secured $1.25 billion for her debut fund, Bond Capital, which she spun out from Kleiner Perkins following an internal power struggle with Mamoon Hamid.

5

ZHANG YIMING

CEO of TikTok, the new anti-Facebook  AGE: 36 NET WORTH: $16.2 billion

TikTok, the crown jewel of Zhang’s $75 billion ByteDance empire, may be the first genuine new social media phenomenon, on a global scale, since Snapchat. Facebook-weary Millennials have been flocking to the video sharing app, lifting ByteDance to a stunning $75 billion valuation—the most of any privately-backed startup in the world—and making Zhang the 9th richest man in China.

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Zhang Yiming
6

DARA KHOSROWSHAHI

Uber CEO and turnaround artist  AGE: 50 

The canary in the self-driving coal mine. Khosrowshahi missed out on a $100 million post-IPO bonus, but he’s sanguine in the face of multibillion-dollar losses. His new mantra? “Scale, scale.”

7

ANNE WOJCICKI

CEO of 23andMe; Susan Wojcicki’s sister  AGE: 46 

Has collected more than 6,500 gallons of human saliva. Inked a $300 million deal with GSK for a four-year exclusive partnership to share data and identify new drug targets.

8

JACK DORSEY

Cofounder and CEO of Twitter and Square; digital monk  AGE: 42 

Dorsey, a Vipassana practitioner, wants to “consciously observe that all pain and pleasure aren’t permanent, and will ultimately pass and dissolve away.” If only.

9

TRISTAN HARRIS

&

ROGER McNAMEE

Ethicists, Center for Humane Technology  AGES: 35, 63 

Fighting the tide of technology. Harris says Big Tech is “downgrading” humanity. McNamee, an early Zuckerberg adviser, fears the problem is “bigger than Facebook.”

10

JOHN FOLEY

Peloton CEO, boutique fitness addict  AGE: 48 

Foley is betting he can convince Wall Street that cultlike fitness company Peloton isn’t just stationary bikes—it’s a tech platform. The potential payoff? An IPO that could value the brand at more than $8 billion.

Credits

Photographs: by Phillip Faraone (Wojcicki), Alexander Tamargo (Snoop Dogg), and Gilles Sabrie/Bloomberg (Zhang Yiming); All from Getty Images.

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TheMoguls

Titans, empire builders, and wannabe monopolists disrupting the world on a mass scale
1

JEFF BEZOS

Amazon founder, media baron, moon colonizer  AGE: 55 NET WORTH: $100 billion+

The world’s richest man may be having a midlife crisis, but his e-commerce empire shows no signs of slowing. Amazon made $11.2 billion in profit last year and paid $0 in federal taxes. How’s that for a dick pic?

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Jeff Bezos
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Elon Musk
2

BOB IGER

Disney CEO  AGE: 68 LAST YEAR’S SALARY: $65.7 million

Not content with Marvel and Lucasfilm, Iger dropped $71.3 billion to acquire Fox’s film and television assets in a megadeal that will allow Disney to rival Netflix when it rolls out its own streaming platform, Disney+.

3

MASAYOSHI SON

SoftBank founder  AGE: 62 NET WORTH: $21.3 billion

If there’s a bubble in Silicon Valley, blame Son, whose landmark Vision Fund has injected about $70 billion into the tech industry since 2016. His investment strategy? “I have only one belief,” he says: an A.I. “singularity.”

4

RANDALL STEPHENSON

Texan, CEO of AT&T, former Boy Scout  AGE: 59 

With its $85 billion Time Warner acquisition, Ma Bell is no longer just a bunch of dumb pipes. But winning an antitrust battle with Trump was just the beginning of a larger war with Iger, Reed Hastings, and Paul Singer.

5

MARK ZUCKERBERG

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SHERYL SANDBERG

CEO and COO of Facebook  AGES: 35, 50 COMBINED NET WORTH: $71 billion

After years of scandals, Zuckerberg and Sandberg are trying to move forward with a global cryptocurrency called Libra and plans to conjoin Instagram, WhatsApp, and Facebook into one inseparable blob. Ingenious, a little sinister, and perfectly on brand.

6

SHARI REDSTONE

Vice-chairwoman, CBS and Viacom  AGE: 65 

Redstone seized control of her father’s empire, ousted Moonves, and may soon recombine CBS and Viacom, fulfilling a $30 billion bid for renewed relevance as a media kingpin.

7

ELON MUSK

Serial entrepreneur behind Tesla and SpaceX  AGE: 48 

Trying to save Earth, but will settle for nuking Mars. Sixty percent visionary; 40 percent crazy.

8

STEVE SCHWARZMAN

Blackstone CEO and Trump homie  AGE: 72 NET WORTH: $17.3 billion

Schwarzman may be in a reflective mood as he hands the reins of his private-equity behemoth to his successor, Jonathan Gray, but he remains a giant on Wall Street and in Washington, where he has established himself as Trump’s “China whisperer.”

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Shari Redstone
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Oprah
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OPRAH

America’s talk therapist, multibillionaire  AGE: 65 

“I don’t want to run,” she protested. “I am not trying to test any waters, don’t want to go in those waters.” But it’s okay—she’s bigger than the presidency.

10

DWAYNE “THE ROCK” JOHNSON

Mega-influencer, franchise king  AGE: 47 BIG NUMBER: 158 million Instagram followers

The former pro wrestler is the highest paid actor of 2019 (nearly $90 million), lending his Midas touch to everything from the Fast & Furious spin-off Hobbs & Shaw to HBO’s Ballers and racking up producer credits, but his reach extends beyond Hollywood to a partnership with Under Armour and his charitable foundation for terminally ill and at-risk kids.

Credits

Photographs: by Andrew Harrer/Bloomberg (Bezos), Pascal Le Segretain (Musk), Kevin Winter (Redstone), Mike Marsland/Wireimage (Oprah). All From Getty Images.

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TheOld New Establishment

Big men on campus (yes, they are all men) who are still masters of their domains
1

RUPERT MURDOCH

AGE: 88 

Murdoch clan paterfamilias, chairman of Fox Corporation. Sold half his empire to Disney for $71.3 billion.

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Tim Cook
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Rupert Murdoch
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Lorne Michaels
2

TIM COOK

AGE: 58 

CEO of Apple. Still flirting with a market cap of $1 trillion while focusing on recurring revenues. Slow and steady goes the ship.

3

LARRY FINK

AGE: 66 

Billionaire Blackrock chief with more than $6 trillion under management. Recently opened an office in Saudi Arabia.

4

JAMIE DIMON

AGE: 63 

The Mad Dog is now the Big Dog. Said in January 2018 that he won’t retire from JPMorgan for at least “another five years.”

5

DAVID ZASLAV

AGE: 59 

The Discovery boss was the highest-paid executive in the country last year, with a package worth $129 million.

6

LORNE MICHAELS

AGE: 74 

O.G. television mega-producer, career maker, and Cannes Lions Entertainment Person of the Year.

7

RAY DALIO

AGE: 70 

The hedge fund titan turned self-help guru is somehow even more omnipresent since initiating his succession plan.

8

LARRY GAGOSIAN

AGE: 74 

Mega-gallerist, Zwirner rival, and contemporary art dealer. Recently launched an art advisory firm in New York.

9

BILL ACKMAN

AGE: 53 

Pershing Square founder, comeback king. Bet $500 million on his own struggling fund and scored a nearly 50% return.

10

STEVE COHEN

AGE: 63 

One of the best traders of all time until a run-in with the SEC. Now back to managing outside money for a hefty fee.

Credits

Photographs: from left, by Steve Granitz/WireImage, by Justin Sullivan, from Getty Images; by Anthony Harvey/Shutterstock.

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TheMoney Crowd

The rising generation of bankers, fintech pioneers, and other masters of the financial universe
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Jennifer Piepszak
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Marianne
Lake
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David McCormick
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JEROME POWELL

Federal Reserve chair  AGE: 66 

The man Trump has labeled an “enemy” is bent but not broken, and he may be the only person standing between the U.S. economy and a global recession.

2

MARIANNE LAKE

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JENNIFER PIEPSZAK

JPMorgan heirs apparent  AGES: 50, 49 

There’s a running joke at JPMorgan Chase that it’s always “another five years” until CEO Jamie Dimon retires. But Lake, who runs the bank’s consumer lending business, and Piepszak, now CFO, are very much in the running to succeed him. Also in the succession mix are co-presidents Daniel Pinto and Gordon Smith, but rumor is that Dimon could shake things up—if he ever decides to leave.

3

DAVID SOLOMON

President and CEO, Goldman Sachs  AGE: 57 AKA: DJ D-Sol

After Solomon beat out copresident Harvey Schwartz to succeed Lloyd Blankfein, he set out to pivot the investment bank toward Main Street, rolling out consumer-lending product Marcus and a credit card with Apple. Solomon has also carved out a niche as the only bank CEO to moonlight as a DJ. “He’s not your grandmother’s banker,” says Joanna Coles. “He’s funny.”

4

DAVID McCORMICK

Co-CEO, Bridgewater  AGE: 54 POWER SPOUSE: Dina Powell

McCormick has a rough-and-tumble résumé: Ranger school, Iraq, Princeton, McKinsey. And then there were the Bush years. But taking over Bridgewater Associates, with $160 billion under management, under the watchful eye of founder Ray Dalio, may be an even bigger test.

5

ANTHONY NOTO

CEO, SoFi  AGE: 51 

Brought on to fix SoFi’s “frat house” culture, Noto used his experience as an ex-Goldman banker and Army Ranger to whip the lending start-up into shape. In May, SoFi closed a $500 million funding round at a $4.3 billion valuation.

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Jerome Powell
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JAMES GORMAN

CEO, Morgan Stanley, wealth management rainmaker  AGE: 61 SALARY: $29 million

Gorman, an ex-McKinsey management consultant, continues to fortify Morgan Stanley by growing its asset- and wealth-management business, surfing a rising market that has been a bonanza for the 0.1 percent.

7

BRIAN ARMSTRONG

CEO, Coinbase  AGE: 36 NET WORTH: $1.3 billion

When the rest of us were trying to figure out what bitcoin was, Armstrong was building the world’s most popular cryptocurrency exchange operator. The crypto market is still recovering from last year’s crash, but with more than 30 million users and more than $1 billion in revenue, Coinbase is designed to thrive in good times and bad; last year, it raised $300 million at a $8 billion valuation.

8

PAUL SINGER

Activist investor, Elliott Management  AGE: 75 

Elliott, which has $35 billion under management, went on a spending spree in 2019. In August, Singer poached Goldman’s top activism banker, Steven Barg. Now he’s laid siege to AT&T.

9

CHRISTINE LAGARDE

European Central Bank president  AGE: 63 

In a world of plunging interest rates, the incoming ECB president is another enemy in Trump’s bellum omnium contra omnes. But the former IMF chairwoman has experience scrapping on the world stage. “Whenever the situation is really, really bad,” she says, “you call in the woman.”

10

ALLEN PARKER

CEO, Wells Fargo  AGE: 64 

Parker may be just the guy to clean up the legal scandals at the nation’s second largest bank. Insiders wondered if the interim executive was up to the task, but an impressive showing at the bank’s shareholder meeting has some board members talking about keeping him permanently.

Credits

Photographs: by Bill Clark/Cq Roll Call (Powell), Abhijit Bhatlekar/Mint (Lake), Andrew Harrer/Bloomberg (Mccormick); All From Getty Images. Photo from Jpmorgan Chase & Co. (Piepszak).

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TheNew Hollywood

In a world dominated by streaming, old Hollywood has gone high-tech
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Ryan Murphy
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Reese
Witherspoon
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Ava DuVernay
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Ted Sarandos
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Phoebe
Waller-Bridge
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TED SARANDOS

Netflix chief content officer, Hollywood disruptor  AGE: 55 

In the streaming wars, Sarandos is a general under siege, but with 151 million paid subscribers, his position appears to be strong and defensible—for now. “We’re betting in all the areas of content that our consumers love,” he has assured investors.

2

BOB GREENBLATT

WarnerMedia Entertainment chairman  AGE: 59 

Richard Plepler’s successor has promised to “increase the volume” without spoiling HBO’s secret sauce. Can he please corporate boss John Stankey without unnerving the creatives? Greenblatt says he’s “bullish.”

3

SHONDA RHIMES

&

RYAN MURPHY

Showrunners who hit the Netflix jackpot  AGES: 49, 53 

Murphy turned FX into an anthology factory. Rhimes once owned ABC’s Thursday-night lineup. No wonder Netflix offered an unprecedented $300 million for Murphy and $150 million for Rhimes. Rhimes’s first series for the streamer begins filming in October.

4

KATHLEEN KENNEDY

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KEVIN FEIGE

Guardians of the Star Wars and Marvel universes  AGES: 66, 46 

The queen and king of America’s two favorite franchises are responsible for lifetime receipts of $40 billion. Next up? Going multiplatform with Disney+.

5

PHOEBE WALLER-BRIDGE

Writer, actor, fashion icon, and professional wit  AGE: 34 

From Fleabag and Killing Eve to rewriting the next James Bond movie. “It’s about fucking surprising people and doing the thing that they’re not expecting,” she’s said. “It’s about truth...and honesty and, to be frank, entertainment.”

6

J.J. ABRAMS

Star Wars and Star Trek director, mega-producer  AGE: 53 

With footholds in two of Hollywood’s most lucrative franchises—not to mention Mission: Impossible—it was simple arithmetic for Warner to offer Abrams and his wife, Katie McGrath, a nine-figure production deal worth between $250 million and $500 million.

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REESE WITHERSPOON

Actor, producer, media entrepreneur  AGE: 43 

Witherspoon’s media company, Hello Sunshine, is crushing the Bechdel test with TV projects like Big Little Lies, podcasts, a book club, and a mentorship program for women filmmakers.

8

JORDAN PEELE

Horror impresario, Twilight Zone revivalist  AGE: 40 

The genius behind Get Out and Us is already changing the way Hollywood looks at America: “I want to see a black family on the beach, goddamnit!” he told Vanity Fair. “That happens. And we’ve never seen it.”

9

AVA DuVERNAY

Filmmaker, activist, member of the Twitterati  AGE: 47 

A former P.R. person, she came out of the indie world as the first black woman to direct a $100 million movie and now presides over a sprawling mini-empire. (Her drama Queen Sugar, which she executive-produces with Oprah, was just renewed for a fifth season.) DuVernay made the award-winning Central Park Five series When They See Us as a reminder of “how far we’ve not come.”

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JANET MOCK

Writer, director, trans rights activist  AGE: 36 

Transgender icon, former sex worker, best-selling memoirist. In June, Mock signed a three-year, multimillion dollar deal with Netflix that still allows her to continue as a writer-director on Ryan Murphy’s FX series Pose.

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Photographs: from left, by Jenny Anderson, Andrew Lipovsky/Nbcu Photo Bank, Gregg Deguire/Wireimage, Rachel Murray, Paul Bruinooge/Patrick Mcmullan, Chris Delmas/Afp, Amanda Edwards, Jean Baptiste Lacroix, Steve Granitz/Wireimage, Mike Coppola, Billy Farrell/Bfa.Com, Jamie Mccarthy, from Getty Images (All Except Rhimes).

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TheArena

Musicians, athletes, and executives remaking the entertainment industry in the mobile-first era
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Jay-Z and
Beyoncé
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BEYONCÉ

&

JAY-Z

AGES: 38, 49 COMBINED NET WORTH: $1.4 billion

Undisputed American royalty, they’ve made great art and more money out of their marriage troubles. As Jay-Z put it: “I’m not a ‘Business-Man’! I’m a Business...man!”

2

ARIANA GRANDE

Pop’s current crown princess, Nickelodeon alum, Pete Davidson ex, social media savant  AGE: 26 

“I see it, I like it, I want it, I got it.”

3

LeBRON JAMES

Arguable hoop GOAT  AGE: 34 

In the world as on the court, James can play multiple positions: surprisingly talented actor; empire-building businessman; athlete-activist role model, Taco Tuesday enthusiast.

4

MEGAN RAPINOE

President Rapinoe, World Cup all-star, celesbian icon  AGE: 34 

Rapinoe plans to leverage her transcendent World Cup triumph to make political change. “I just think she’s the perfect person at the perfect time,” says pro-choice activist Cecile Richards.

5

DRAKE

Pop behemoth; unlikely fashion icon  AGE: 32 

Somewhere between blowing past The Beatles’ chart records and getting a tattoo about it, Drake transcended the music industry. Now there’s the Drake industry: hit TV show Euphoria; an e-sports team; OVO Fest; his partnership with Scooter Braun; and a star turn on the NBA sidelines.

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TAYLOR SWIFT

Comeback kid, angst weaponizer  AGE: 29 

When the internet turned against her, Swift went underground—and came back stronger. “I think a lot of people...would have perceived that I had torn down the house,” she explained. “Actually, I just built a bunker around it.”

7

SERENA WILLIAMS

Tennis GOAT  AGE: 38 

Epochal superpower, feminist role model. Still working to surpass Margaret Court’s all-time record of 24 Grand Slam singles titles, all while redefining motherhood and unveiling a new fashion collection. “I’m not necessarily chasing a record,” she says. “I just got to keep fighting through it.”

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Billie Eilish
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Rich Paul
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RICH PAUL

NBA power broker  AGE: 37 

More than just the super agent representing James, Anthony Davis, and Ben Simmons. In August, the NCAA instituted the so-called “Rich Paul rule,” a requirement that NBA agents hold bachelor’s degrees. (Paul didn’t graduate from college.) Hours after Paul pushed back in an op-ed, it was hastily repealed.

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BILLIE EILISH

Teen queen, Instagram pied piper, emo icon  AGE: 17 

“I’m not going to say I’m cool, because I don’t really feel that. I just don’t care at all, and I guess that’s what people think is cool.”

10

SCOOTER BRAUN

Star manager to the stars, Justin Bieber discoverer. Regular on David Geffen’s yacht  AGE: 38 

Top-tier pop feuds aren’t supposed to involve managers. But when Braun acquired record label Big Machine—and with it, to Swift’s consternation, the rights to her back catalog—there he was sharing the headlines with her.

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Photographs: by Ian West/Pa Images (Jay-Z And Beyonce), Noam Galai (Eilish), Allen Berezovsky (Paul). Sidebar: Clockwise from top left, by Kevork Djansezian, Brian Rothmuller/Icon Sportswire, Scott Varley/Medianews Group/Daily Breeze, Maddie Meyer, Lachlan Cunningham, Wesley Hitt, Vaughn Ridley, Scott Varley/Medianews Group/Daily Breeze; All From Getty Images.

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TheRockefellers

In the age of social capital, philanthropy is the ultimate power trip
1

MACKENZIE BEZOS

AGE: 49 

Signed the Giving Pledge soon after divorcing the world’s richest man. Wants to combat cancer and homelessness.

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Bill & Melinda
Gates
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Michael Bloomberg
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Priscilla Chan
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Robert F. Smith
2

BILL & MELINDA GATES

AGES: 63, 55 

Davos regulars. The original Big Tech bad guy now uses tech and science to attack global problems: malaria, ebola, polio.

3

MICHAEL BLOOMBERG

AGE: 77 

The perennial presidential aspirant spent more than anyone on Democrats in 2018 and could do the same in 2020.

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LAURENE POWELL JOBS

AGE: 55 

Jobs’s Emerson Collective (named for Ralph Waldo) aims to save journalism (buying the Atlantic) and reform education.

5

TOM STEYER

AGE: 62 

Impeachment enthusiast and 2020 candidate. Promised $50 million to fight Trump but could spend twice that on himself.

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PRISCILLA CHAN

AGE: 34 

Zuck’s wife is donating their vast fortune not quite as fast as they earn it. Structured their family foundation as an LLC.

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ROBERT F. SMITH

AGE: 56 

The wealthiest black man in the U.S. has stepped up his giving game with gestures like wiping out student debt at Morehouse.

8

SHELDON ADELSON

AGE: 86 

In 2018, the casino magnate poured $113 million into supporting the GOP—and may spend even more in 2020.

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GEORGE SOROS

AGE: 89 

To the fringe, he’s a lefty villain. In the real world, his $18 billion foundation is a critical voice against the rise of the far right.

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REID HOFFMAN

AGE: 52 

The cofounder of LinkedIn is spending upward of $200 million to disrupt electoral politics using tech principles.

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Photographs: From Left, By Ludovic Marin/Afp, By Paras Griffin, David Paul Morris/Bloomberg, All From Getty Images; By Joel C Ryan/Invision/Ap/Shutterstock (Bloomberg).

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TheFourth Estate

Broadcast, print, and digital media barons fighting to make journalism at scale
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SUSAN ZIRINSKY

President of CBS News  AGE: 67 

“We are in a state of reset,” says Zirinsky, whose first moves as president of the news division were locking down Gayle King at CBS This Morning and elevating Norah O’Donnell to the anchor chair of the Evening News. But, she says, “We’re nowhere near done.” Many network insiders agree there’s nobody better to help navigate the post-Moonves, post-Fager era than Zirinsky, a television news legend who calls CBS a second home.

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Barack &
Michelle
Obama
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BARACK & MICHELLE OBAMA

Former president and first lady, nonprofit leaders, and Netflix producers  AGES: 58, 55 

With seven- and eight-figure deals with Netflix, Penguin Random House, and Spotify, the Obamas have officially gone multiplatform—and, soon, multiplatinum. “They recognize that, as citizens, they’ve got this enormous platform,” says longtime friend and adviser Valerie Jarrett. “They’re in the process of figuring out, What’s the message we want to deliver? . . . This will be their content, and they will own it. They are very ambitious in terms of the impact they want to have.”

3

JULIE K. BROWN

Miami Herald journalist, Jeffrey Epstein exposer, voice for victims  AGE: 54 

If it weren’t for Brown’s stunning Miami Herald investigation, Jeffrey Epstein’s sex crimes might not have landed back in the national spotlight. For more than a decade, victims like Virginia Giuffre and lawyers like Brad Edwards were working behind the scenes to bring Epstein to justice. Brown put their struggle in the white hot center of the news cycle, exposing a scandal with implications that reached as high as the White House. “Julie did a great job publicizing how we battled through many obstacles and ultimately prevailed,” said Edwards.

4

JOHN STANKEY

&

JEFF ZUCKER

CEO of WarnerMedia; chairman of WarnerMedia news and sports  AGES: 56, 54 

Stankey has gone from a relatively unknown telecommunications executive in Dallas to a power player on the New York and Hollywood media circuits, with Warner Bros., HBO, and the Turner networks all under his watch. His ascent coincided with an exodus of top talent from the Time Warner firmament, with one key exception: Zucker. The CNN boss and perennial Trump target not only weathered AT&T’s takeover, but got a bigger brief in the process, taking on an elevated role as chairman of WarnerMedia News and Sports. Stankey is now a target too—activist investor Paul Singer has just taken aim.

5

DANIEL EK

Spotify CEO; podcasting empire builder  AGE: 36 

With podcasting journalism’s current frontier, Ek has expanded his streaming audio empire with a series of acquisitions: Gimlet ($230 million), Anchor ($110 million), and Parcast ($56 million). Starting next year, the Obamas will be making podcasts for Spotify through their own audio deal, and the company is pushing into news and sports: It recently brought on former CBS News president David Rhodes and Facebook vet Amy Hudson to develop those efforts.

6

MARTY BARON

&

DEAN BAQUET

Editors of the Washington Post and the New York Times  AGES: 64, 63 

Baron recently left a group of Post editors with the impression that he might begin to wind his editorship down after the 2020 election—a prospect that sent shivers throughout the rank and file as they gossiped about it at social outings. (Baron says he’s made no decision past the 2020 election.) Baron’s longtime friend and foil, Baquet, meanwhile, will definitely be wrapping up his executive-editorship at some point in the wake of 2020—Times tradition dictates that the brass step down from management at the age of 65. For now, though, with a historic election on the horizon, Baron and Baquet are the two most important editors in America.

7

BOB BAKISH

&

JOE IANNIELLO

CEOs of Viacom and CBS, corporate stepsiblings  AGES: 55, 51 

Bakish has emerged as king of the corporate media re-unification that almost wasn’t. With a market cap of close to $30 billion, the newly minted ViacomCBS is still smaller than its leviathan competitors, but now Bakish finally has some scale to work with. Ianniello didn’t get the top job, but he did manage to retain stewardship of the CBS empire—not a bad consolation prize. Per one of Ianniello’s colleagues, “He checked his ego at the door to make this deal work.”

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Susan Zirinsky
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LACHLAN MURDOCH

CEO of Fox Corporation, Rupert’s heir apparent  AGE: 48 

It ain’t Disney, but Fox Corporation nonetheless gives Rupert Murdoch’s successor control of the Fox broadcast network, 28 local affiliates, Fox Sports, and, perhaps most notably of all, Fox News. “We continue to be obviously no. 1,” Lachlan recently boasted of the network’s ratings, “and expect to continue that run for quite some time.”

9

RACHEL MADDOW

&

TUCKER CARLSON

The most influential names in cable news  AGES: 46, 50 

Maddow remains queen bee at MSNBC despite a slip in the ratings. Carlson is hemorrhaging advertisers but might have stopped a war with Iran. There’s an irresistibly ironic synergy between the two ideological foils: It was Carlson who first gave Maddow her big break when she was a guest on his own MSNBC show back in 2005. Carlson often watches the beginning of Maddow’s show as soon as he gets off the air. “We’re both doing this thing that’s killing us,” Maddow recently told the Times, “and killing us at the same pace.’”

10

PATRICK SOON-SHIONG

Aspiring savior of the Los Angeles Times  AGE: 67 

“There’s definitely a perception in town that the L.A. Times is back.” So said a seasoned Hollywood journalist, referring to the new regime of Soon-Shiong, the billionaire who rescued the West Coast paper last year and has set about pouring money into the newsroom. But, says one editor, “The biggest thing you’ll hear is, is he really in it for the long haul? Does he really realize the damage that was done, and how much it will take to turn the place around?”

Credits

Photographs: by Manny Carabel/Wireimage (Zirinsky), Matt Mcclain/The Washington Post/Getty Images (The Obamas).

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TheTastemakers

Influencers who are redefining the relationship between consumers and brands
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Rihanna
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Kylie Jenner
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Gwyneth Paltrow
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Virgil Abloh
1

RIHANNA

AGE: 31 

Fenty mastermind, the first black woman to head an LVMH brand. “She’s fucking God,” says model Luka Sabbat.

2

VIRGIL ABLOH

AGE: 39 

Fashion visionary. “I’m sure that you’re trying to challenge yourself to invent something new. That’s impossible.”

3

KYLIE JENNER

AGE: 22 

Kardashian-Jenner MVP, “self-made” billionaire. Spun off Kylie Skin from her $900 million start-up Kylie Cosmetics.

4

GWYNETH PALTROW

AGE: 47 

Actress, lifestyle guru, yoni egg purveyor. Turned weekly lifestyle newsletter Goop into a $250 million business.

5

STELLA McCARTNEY

AGE: 48 

Pushing the boundaries of environmental ethics in fashion. Sold a minority stake to luxury conglomerate LVMH.

6

DAVID ZWIRNER

AGE: 54 

Art world puppet master, super-gallerist. Gagosian’s longtime rival continues to expand his global footprint.

7

JAMES JEBBIA

AGE: 56 

Streetwear trailblazer. Pioneered the “drop” as a business strategy. “Our formula is that there’s no formula.”

8

JOSÉ ANDRÉS

AGE: 50 

Celebrity chef, humanitarian, tapas aficionado. Sued Trump and now runs aid missions to Puerto Rico and the Bahamas.

9

EMILY WEISS

AGE: 34 

Glossier. Turned her blog, Into the Gloss, into a $1.2 billion direct-to-consumer beauty empire.

10

SWIZZ BEATZ

AGE: 41 

Art collector, hip-hop impresario. Created an art sales platform, No Commission, that’s upending the art industry.

Credits

Photographs: from left, by by Pascal Le Segretain, by Antony Jones/BFC, by Gilbert Carrasquillo/GC Images, all from Getty Images; Evan Agostini/Invision/AP/Shutterstock (Rihanna).

Y

TheSwamp

Politicos, power brokers, and other wetland creatures doing battle in Trump’s Washington
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Ivanka Trump
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Donald Trump
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Jared Kushner
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Alexandria Ocasio-Cortez
1

DONALD J. TRUMP

POTUS, very stable genius, Sharpie meteorologist, media critic, aspiring autocrat  AGE: 73 NET WORTH: Fluctuates with his feelings

2

ALEXANDRIA OCASIO-CORTEZ

Congresswoman, democratic socialist, “the Squad” founder, Green New Dealer  AGE: 29 

The social media master and former bartender invented a new way to be a Congressperson—and to beat Trump at his own game. “I’m not a superhero. I’m not a villain,” she says. “I’m just a person that’s trying.”

3

NANCY PELOSI

&

MITCH McCONNELL

House Speaker and Senate Majority Leader  AGES: 79, 77 

Old masters. Pelosi, a world-historical congressional strategist, has Trump’s number; McConnell, a world-historical strategist, has Trump’s back. Pelosi has called McConnell “Moscow Mitch” for blocking a bill to safeguard elections. McConnell prefers “Grim Reaper.”

4

ELIZABETH WARREN

Senator, Democratic agenda-setter  AGE: 70 POLICY PROPOSALS: 34 and counting

In the Democratic primary, she’s number two or three with a bullet. But no one in Washington, not even Bernie, has done as much to bring progressive politics into the mainstream.

5

WILLIAM BARR

U.S. attorney general turned White House lapdog  AGE: 69 

Trump’s Roy Cohn. Gamed the Mueller report and is using the Justice Department to stonewall investigations into the president.

6

LETITIA “TISH” JAMES

New York attorney general, Trump nemesis  AGE: 60 

While Democrats in D.C. pull their punches, James has unleashed a flurry of legal action targeting the Trump businesses and foundation—not to mention the Sacklers, the NRA, and Facebook. “No one is above the law,” she says. Is Albany next?

7

MARILLYN HEWSON

CEO, Lockheed Martin  AGE: 65 TRUMP NICKNAME: “Marillyn Lockheed”

As the CEO of the country’s largest defense contractor, she’s a swamp superpower. Though Lockheed’s F-35 has been a troubled program, Hewson sweet-talked Trump, rescued the contract, and boosted the company’s valuation to more than $110 billion.

8

BRIAN BALLARD

President of Ballard Partners, RNC fund-raiser, king of the swamp  AGE: 58 

After stints on Trump’s transition team and inaugural committee, Ballard revolving-doored at hyper speed, adding dozens of clients—and a reported $28 million—to his lobbying firm since 2016. Rivals dismiss it as a pure Trump play, but Ballard says he’s planning for the future.

9

IVANKA TRUMP

&

JARED KUSHNER

Trump advisers, prime nepotism beneficiaries  AGES: 37, 38 

The first daughter and son-in-law, the only permanent powers behind the throne, are often out of town when trouble hits. But both billionaire scions harbor dynastic dreams. “She’s not going anywhere,” says a source close to the first couple.

10

STACEY ABRAMS

Voting-rights activist and Democratic V.P. short-list inhabitant  AGE: 45 

Abrams lost the Georgia gubernatorial race but vaulted herself into the national spotlight. “We want to change the overarching conversation about who is electable,” she has said. “And we do that by electing people who look like America.”

Credits

Photographs: from left, By Samir Hussein/Wireimage (Ivanka And Jared), Christian Hartmann/Afp, Samantha Burkardt, Caroline Brehman/Cq Roll Call, Christinne Muschi/Bloomberg (Hewson), Andrew Lichtenstein/Corbis, Chip Somodevilla, Randy Holmes, Andrew Harrer/Bloomberg, Ethan Miller; All From Getty Images. Sidebar: clockwise from top left, by James Devaney/Gc Images, Win Mcnamee, Andrew Harnik/A.P. Images, Zach Gibson/Bloomberg, Cheriss May/Nurphoto, Olivier Douliery/Bloomberg, Pete Marovich/Bloomberg, Cliff Owen/A.P. Images; From Getty Images (All Except Dubke, Walsh).