China's Xiaomi Aims Its Priciest Phone at Huawei and Apple
- The MIX 3 is its most expensive, advanced smartphone so far
- The Chinese company is counting on the gadget to be a hit
This article is for subscribers only.
Xiaomi Corp. really wants to shed its down-market image. China’s No. 2 smartphone maker is counting on its most expensive device yet to face off against Huawei Technologies Co. and Apple Inc. at home while carving out a bigger footprint in Europe.
The Chinese smartphone maker on Thursday unveiled the MIX 3, the fourth generation of a series introduced in 2016. Xiaomi’s latest effort to acquire a premium gloss features a bezel-less 6.4-inch screen, Qualcomm Inc. processors and slick ceramic body. It now sports front-facing cameras on a sliding structure nestled behind the screen, doing away with the notch popularized by the iPhone.