Would you buy a $2,000 iPhone? I know some of you would
Featured
One thing that Apple has never shied away from is robust pricing. You can spend $1,449 on an iPhone, $1,899 on an iPad Pro, and a head-spinning $13,348 on an iMac Pro.
But since Apple's biggest cash cow -- by far -- is the iPhone, we can expect the pricing envelope on this device to be pushed over the coming years, and pushed hard.
Also: iOS 12.1: Tips and tricks to help you get the most from your iPhone or iPad
With Apple formally shifting attention away from unit sales and towards revenue, the drive to sell increasingly expensive devices to compensate for softening unit sales will increase. And since Apple's biggest selling product (by far) is the iPhone, this is where high pricing will really have an effect on the bottom line.
Apple knows that it won't move enough $13K iMac Pros or super-expensive iPad Pros to twitch the revenue needle much, but expensive iPhones are already shifting the needle in a big way. The Average Selling Price (ASP) of the iPhone rose last quarter to $793, up on the previous quarter ASP of $724, and up significantly on the year-ago quarter ASP figure of $618, and a hair's breadth away from the Q1 18 peak of $796.
Also: 17 ways to recycle or sell your smartphone TechRepublic
Apple's introduction of a $1,899 iPad Pro (and which, let's be honest here, Apple won't be selling many of) is a way of normalizing a high-end shift towards the $2,000 barrier.
And it wouldn't take much to bump the price of an iPhone XS to being close to $2,000 already. Taking the iPad Pro price structure as a basis for this, an iPhone XS with 1TB of storage would come in at $1,849. I can see Apple pushing one of these out next year, to get us all used to the price.
A $2,000 iPhone is coming. I can feel it.
Also: Why iPhone and Android phone prices will get even higher CNET
The real question is, would you buy one? What would it take for you to even consider spending that sort of money on one?
What features would a $2,000 iPhone need to make it irresistible?
Related stories:
- The new iPad Pro has a surprise new feature
- Your old $99 Apple Pencil is now junk
- A brief history of Apple iPad models 2010-2018 (Gallery)
- How easy is it to break the new Apple iPhone XS and iPhone XS Max?
- iOS 12 tells you (almost) everything you need to know about your iPhone's battery
- Apple iPhone XS, iPhone XS Max, iPhone XR: Features and specs compared
- Meet Apple's iPhone XS, iPhone XS Max, and iPhone XR: Prices and specs
- Apple tries to wipe AirPower from the history books
- Top 12 Raspberry Pi alternatives (September 2018 edition)