, Columnist
Apple Can’t Win Over Media With Its Old Approach
The company hasn’t learned from its last unsuccessful foray into digital subscriptions.
This feels familiar.
Photographer: Daniel Acker/Bloomberg
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Apple Inc. wants to become a subscription powerhouse for music, apps, online video, news and more. The company’s negotiations with news and magazine publishers offer a glimpse at the challenges this strategy will face.
Bloomberg News detailed on Wednesday why some news and magazine publishers are wary of Apple’s effort to refashion Texture, a company Apple acquired this year that offers a collection of digital magazines for $10 a month. One concern is that Apple could lure publications’ current subscribers, who might save money by reading the same articles on a revamped Texture instead.