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Google's China Conundrum: Breaking Down Project Dragonfly

Google's censored Chinese search-engine project has drawn the ire of the government and the company's own employees, as the tech giant keeps its eye on the country's massive and growing base of internet users.

December 14, 2018
The Why Axis China Internet Growth

Alphabet CEO Sundar Pichai testified before Congress this week on a range of topics, from data privacy to Google's controversial plans to build a censored search engine for China.

The Why Axis Bug Pichai characterized Project Dragonfly as more of an exploratory internal effort than as something hitting the Chinese market anytime soon. But he refused to rule out ever releasing the tool, which has been reported to include both censorship and surveillance features.

Google's interest in China isn't hard to suss out. When Google first began operating there in 2006, the country had around 137 million internet users. By the time Google was forced to shut down its censored Chinese search engine in 2010, after the Chinese government launched a cyberattack on Google and other companies targeting human-rights activists, there were close to 500 million Chinese internet users.

And when the company began working on Project Dragonfly in 2017, an effort that Pichai testified has involved more than 100 employees, there were more than 770 million Chinese internet users. That number continues to climb in 2018 as the country closes the connectivity gap between its urban and rural citizens.

Tech companies all want access to China's growing online user base. It's the same reason Facebook built a censorship tool and has spent years vying for government approval. But as increased scrutiny and public backlash on internet companies has shown, companies like Facebook and Google now have to worry not only about external criticism but also protests from their own employees.

Google employees have publicly objected to Dragonfly, with more than 1,400 employees reportedly signing a petition against the project and 700 employees making their opposition public. Five-hundred employees signed in support of Dragonfly.

As with the more than 20,000 Google employees who walked out over the company's handling of sexual harassment and those who resigned over the company's now-shuttered Project Maven AI project with the Pentagon, the tech giant has now seen significant backlash from employees anytime its projects or actions infringe on civil liberties.

Given that China's Freedom of the Net score is 88 (where 0 is the best and 100 is the worst), Google's employees protesting Project Dragonfly have a compelling point.

The Why Axis Project Dragonfly

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About Rob Marvin

Associate Features Editor

Rob Marvin is PCMag's Associate Features Editor. He writes features, news, and trend stories on all manner of emerging technologies. Beats include: startups, business and venture capital, blockchain and cryptocurrencies, AI, augmented and virtual reality, IoT and automation, legal cannabis tech, social media, streaming, security, mobile commerce, M&A, and entertainment. Rob was previously Assistant Editor and Associate Editor in PCMag's Business section. Prior to that, he served as an editor at SD Times. He graduated from Syracuse University's S.I. Newhouse School of Public Communications. You can also find his business and tech coverage on Entrepreneur and Fox Business. Rob is also an unabashed nerd who does occasional entertainment writing for Geek.com on movies, TV, and culture. Once a year you can find him on a couch with friends marathoning The Lord of the Rings trilogy--extended editions. Follow Rob on Twitter at @rjmarvin1.

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