ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Companies

Spotify enters India music-streaming market to take on Apple, Amazon

Swedish company offering free music supported by advertising on its app

Analysts say Spotify is "late to the party" in India given how crowded the local market is.   © Reuters

MUMBAI (NewsRise) -- Spotify, the world's most popular paid music-streaming service, has made its debut in India, heating up competition for Tencent Holdings-backed Gaana and Apple Music in the South Asian nation's crowded music-streaming market.

"The mobile internet revolution has led to a rapid rise in the number of connected Indians, making music streaming the preferred way to enjoy the music here," Amarjit Singh Batra, managing director of Spotify India, said in a statement on Wednesday.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more