Tim Cook promotes the new AirPods using the iPad meme he started

The meme endures for another day.
By Chloe Bryan  on 

No doubt anxious to advertise Apple's new AirPods, Tim Cook has chosen to participate in his own meme cycle.

On Tuesday, the Apple CEO tweeted a photo of himself writing "hello" on an iPad, which spawned a bunch of shoddily Photoshopped memes. On Wednesday, Mr. Apple brought the whole thing home (and killed the joke) with an AirPods version. The tweet went up shortly before Apple announced the new headphones model.

Sadly, people who spend a non-troubling amount of time on the internet and did not see the first version of the meme are now riffing on Cook's new tweet in the replies. Despite being only OK, the meme will probably endure for the rest of Wednesday.

Tim, please do not tweet it again.

Mashable Image
Chloe Bryan

Chloe was the shopping editor at Mashable. She was also previously a culture reporter. You can follow her on Twitter at @chloebryan.


Recommended For You



When is the last day to file taxes?
A person at their computer holding a note that reads "tax time."

40+ of the best outdoor deals during Amazon's Big Spring Sale
Solo Stove pizza oven and other outdoor gear in truck bed

More in Life

What will happen when the next supervolcano erupts, according to NASA
The view from the International Space Station as the Raikoke volcano erupts in 2019. (Not a super-eruption; such an event hasn't happened in modern history.)

The internet is freaking out about reheated rice. Should you be worried?
A man reheating rice

CERN's Large Hadron Collider is looking for dark photons. But... why?
one of the LHC particle accelerator's tunnels


Trending on Mashable
NYT Connections today: See hints and answers for March 28
A phone displaying the New York Times game 'Connections.'

Wordle today: Here's the answer and hints for March 28
a phone displaying Wordle

NYT's The Mini crossword answers for March 28
Closeup view of crossword puzzle clues

NYT Connections today: See hints and answers for March 27
A phone displaying the New York Times game 'Connections.'

The biggest stories of the day delivered to your inbox.
This newsletter may contain advertising, deals, or affiliate links. Subscribing to a newsletter indicates your consent to our Terms of Use and Privacy Policy. You may unsubscribe from the newsletters at any time.
Thanks for signing up. See you at your inbox!