Apple’s Slice
The 30% cut debate as Apple enters the Services Era
Published in
4 min readMar 22, 2019
Seemingly few people remember it now, but when the App Store launched back in 2008, it was not the plan for Apple to make money from the service. As the company noted quite often back then, the 30% cut they took from paid applications was simply to keep the lights on — to cover the costs of running the store itself. No less than Steve Jobs noted that…
