As if there was any doubt that Apple’s “show time” event would be about entertainment, today’s keynote was kicked off with a retro opening credits sequence that felt very much like that of a classic film.

The event’s opening credits sequence was a real throwback, drawing inspiration from its original colorful logo accompanied by a loud soundtrack that could have come from a film in the 1970s. It’s a fun way to kick off the day, and it’s a nice nod to the industry that Apple looks to break into.