Dive Into Apple

Mark's tummy...

Get It Try It

CUPERTINO (Rixstep) — Something's wrong with Apple. Both internally and superficially.

Apple Not on List

Why can't Apple be loved? asks Chris Matyszczyk. Morning Consult surveyed 400,000 people in the US who ranked Amazon highest, Google at #2, and Netflix at #3, with Samsung and YouTube also making the top 25.

But not Apple.

This seemed absurd, wrote Matyszczyk.

'Can it be that, with the slightly more muted reception for Cupertino's products of late, a little of the love has died?'

Hard to say. Desktops have yet to shine, the servers are all dead, and the once-unparalleled unibody laptops now come with perhaps one port and an array of dongles you can carry around with you.

They also sport a Touch Bar which few users can see the point of, and which makes no sense ergonomically. At the same time introducing another whacked-out API when code is already 80% about the GUI. It could be some of that.



The Morning Consult survey has been going on for three years. And Apple's never made the top 25. Never.

'We've always seen of course a strong affinity for the brand for Apple users', says Morning Consult. 'But non-Apple users tend to have a strong unfavourable view of it.'

Why oh why is that?

But it's true. And the revulsion seems to grow. Almost as if the Cupertino company will once again be doomed to the margins, as Bill Gates once predicted. And that's definitely the feeling emanating from Cupertino now.

Barb Wire

Simultaneously, it's now reported, as this site predicted recently, that Apple are finally putting up the barb wire around their lovely walled garden.

The venerable and ever-so appreciated Gatekeeper will soon demand all independent code be scrutinised (and stamped) by Apple, a first step in closing the platform completely.

After which only a few subservient indies, still drunk on the Kool-Aid™, will still be around, sharing space with the big corps where programmers are nothing more than plumbers pipe, and where ingenuity and creativity - not to speak of spirit - are on a par with their consumer demographic.

Which is to say nil.

*TO BE CONTINUED*

See Also
ZD: People's love for Apple slipping?
Cult of Mac: All macOS apps to be notarised

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