Shira Ovide, Columnist

Not All Apple Services, or Profits, Are Created Equal

The earnings potential of the iPhone maker’s new digital products may not meet expectations.

Not even Oprah can offset declining iPhone revenue.

Photographer: David Paul Morris/Bloomberg
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I’m reluctant to disagree with the queen of all media, Oprah Winfrey. But here goes.

Winfrey is working on shows for Apple Inc.’s coming streaming-video service, Apple TV+. And at a half-baked product event last month, she nicely summed up the optimistic view on Apple’s strategy in entertainment and beyond: “They’re in a billion pockets, y’all. A billion pockets.”