Apple’s Hire of a Disney+ Video Executive Highlights Talent Rivalry
- Tech, media compete for executives as they push into streaming
- New videos services from Disney, AT&T and NBC are in the works
Tim Cook introduces Apple TV+ during a launch event at Apple headquarters on March 25.
Photographer: Noah Berger/AFP via Getty Images
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Apple Inc. has hired a former executive from Walt Disney Co.’s startup streaming service to beef up management of the global video service it will launch later this year, a sign of the growing competition for talent between tech and media.
Chiara Cipriani started with Apple as a director of video services earlier this month in London, according to her LinkedIn bio, after about a decade at Disney. She previously was an executive working on the new Disney+ service and had managed DisneyLife, its international predecessor. Disney declined to comment. Apple didn’t respond to requests for comment.