Apple Design Chief Ive Leaving to Form Independent Company

  • LoveFrom, Ive’s new firm, will continue working with Apple
  • Hankey and Dye will take on more design responsibilities
Why Jony Ive Leaving Apple Is Such a Big Deal
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Apple Inc.’s chief designer Jony Ive is leaving after decades at the iPhone maker to form an independent company -- with Apple as one of its primary clients.

Ive is responsible for the look of the company’s most iconic products. LoveFrom, his new firm, will continue to work with Apple on projects, he said in an interviewBloomberg Terminal with the Financial Times.