iPhone Designer Jony Ive to Leave Apple to Start His Own Firm

(Photo by Qi Heng/VCG via Getty Images)

Jony Ive, the designer behind the iPhone, is leaving Apple later this year to start his own company.

Ive's new firm will also focus on design and count Apple among its primary clients. "Apple will continue to benefit from Jony's talents by working directly with him on exclusive projects," Apple CEO Tim Cook said in an announcement.

Ive has been at the company since 1992 and he currently serves as Apple's chief design officer. "While I will not be an [Apple] employee, I will still be very involved —I hope for many, many years to come," Ive told The Financial Times in an interview. "This just seems like a natural and gentle time to make this change."

For almost three decades, Ive has been Apple's main hardware designer on the major products, including the iPod, the iPad, and MacBooks, in addition to the iPhone, which have all become known for using aluminum and glass casing. Following former Apple CEO Steve Jobs' death in 2011, Ive also began managing the design of software on Apple products.

Apple isn't naming a successor to Ive. Instead, the company's two design leaders in charge of industrial and software design will report to Apple's chief operating officer, Jeff Williams. "Williams has led the development of Apple Watch since its inception and will spend more of his time working with the design team in their studio," the company said.

As for Ive, his new company will be called LoveFrom and be based out of California. Expect it to launch next year. Exactly what his new firm will work on wasn't made clear in Ive's interview with The Financial Times. But he plans to continue designing wearable technology and healthcare-related products, in addition to a variety of unspecified projects.

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